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“Macintosh’s Other Designers,” Byte, Aug. 1984; Young, 202, 208–214; “Apple Launches
a Mac Attack,” Time, Jan. 30, 1984; Malone, 255–258.
Texaco Towers: Interviews with Andrea Cunningham, Bruce Horn, Andy Hertzfeld,
Mike Scott, Mike Markkula. Hertzfeld, 19–20, 26–27; Wozniak, 241–242.
CHAPTER 11: THE REALITY DISTORTION FIELD
Interviews with Bill Atkinson, Steve Wozniak, Debi Coleman, Andy Hertzfeld, Bruce
Horn, Joanna Hoffman, Al Eisenstat, Ann Bowers, Steve Jobs. Some of these tales have
variations. See Hertzfeld, 24, 68, 161.
CHAPTER 12: THE DESIGN
A Bauhaus Aesthetic: Interviews with Dan’l Lewin, Steve Jobs, Maya Lin, Debi
Coleman. Steve Jobs in conversation with Charles Hampden-Turner, International Design
Conference in Aspen, June 15, 1983. (The design conference audiotapes are stored at the
Aspen Institute. I want to thank Deborah Murphy for finding them.)
Like a Porsche: Interviews with Bill Atkinson, Alain Rossmann, Mike Markkula, Steve
Jobs. “The Macintosh Design Team,” Byte, Feb. 1984; Hertzfeld, 29–31, 41, 46, 63, 68;
Sculley, 157; Jerry Manock, “Invasion of Texaco Towers,” Folklore.org; Kunkel, 26–30;
Jobs, Stanford commencement address; email from Susan Kare; Susan Kare, “World Class
Cities,” in Hertzfeld, 165; Laurence Zuckerman, “The Designer Who Made the Mac
Smile,” New York Times, Aug. 26, 1996; Susan Kare interview, Sept. 8, 2000, Stanford
University Library, Special Collections; Levy, Insanely Great, 156; Hartmut Esslinger, A
Fine Line (Jossey-Bass, 2009), 7–9; David Einstein, “Where Success Is by Design,” San
Francisco Chronicle, Oct. 6, 1995; Sheff.
CHAPTER 13: BUILDING THE MAC
Competition: Interview with Steve Jobs. Levy, Insanely Great, 125; Sheff; Hertzfeld,
71–73; Wall Street Journal advertisement, Aug. 24, 1981.
End-to-end Control: Interview with Berry Cash. Kahney, 241; Dan Farber, “Steve Jobs,
the iPhone and Open Platforms,” ZDNet.com, Jan. 13, 2007; Tim Wu, The Master Switch
(Knopf, 2010), 254–276; Mike Murray, “Mac Memo” to Steve Jobs, May 19, 1982
(courtesy of Mike Murray).
Machines of the Year: Interviews with Daniel Kottke, Steve Jobs, Ray Cave. “The
Computer Moves In,” Time, Jan. 3, 1983; “The Updated Book of Jobs,” Time, Jan. 3, 1983;
Moritz, 11; Young, 293; Rose, 9–11; Peter McNulty, “Apple’s Bid to Stay in the Big Time,”
Fortune, Feb. 7, 1983; “The Year of the Mouse,” Time, Jan. 31, 1983.
Let’s Be Pirates! Interviews with Ann Bowers, Andy Hertzfeld, Bill Atkinson, Arthur
Rock, Mike Markkula, Steve Jobs, Debi Coleman; email from Susan Kare. Hertzfeld, 76,
135–138, 158, 160, 166; Moritz, 21–28; Young, 295–297, 301–303; Susan Kare interview,
Sept. 8, 2000, Stanford University Library; Jeff Goodell, “The Rise and Fall of Apple
Computer,” Rolling Stone, Apr. 4, 1996; Rose, 59–69, 93.
CHAPTER 14: ENTER SCULLEY
The Courtship: Interviews with John Sculley, Andy Hertzfeld, Steve Jobs. Rose, 18, 74–
75; Sculley, 58–90, 107; Elliot, 90–93; Mike Murray, “Special Mac Sneak” memo to staff,
Mar. 3, 1983 (courtesy of Mike Murray); Hertzfeld, 149–150.
The Honeymoon: Interviews with Steve Jobs, John Sculley, Joanna Hoffman. Sculley,
127–130, 154–155, 168, 179; Hertzfeld, 195.
CHAPTER 15: THE LAUNCH
Real Artists Ship: Interviews with Andy Hertzfeld, Steve Jobs. Video of Apple sales
conference, Oct. 1983; “Personal Computers: And the Winner Is . . . IBM,” Business Week,
Oct. 3, 1983; Hertzfeld, 208–210; Rose, 147–153; Levy, Insanely Great, 178–180; Young,
327–328.
The “1984” Ad: Interviews with Lee Clow, John Sculley, Mike Markkula, Bill
Campbell, Steve Jobs. Steve Hayden interview, Weekend Edition, NPR, Feb. 1, 2004;
Linzmayer, 109–114; Sculley, 176.
Publicity Blast: Hertzfeld, 226–227; Michael Rogers, “It’s the Apple of His Eye,”
Newsweek, Jan. 30, 1984; Levy, Insanely Great, 17–27.
January 24, 1984: Interviews with John Sculley, Steve Jobs, Andy Hertzfeld. Video of
Jan. 1984 Apple shareholders meeting; Hertzfeld, 213–223; Sculley, 179–181; William
Hawkins, “Jobs’ Revolutionary New Computer,” Popular Science, Jan. 1989.
CHAPTER 16: GATES AND JOBS
The Macintosh Partnership: Interviews with Bill Gates, Steve Jobs, Bruce Horn.
Hertzfeld, 52–54; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Triumph of
the Nerds, PBS, part 3; Rusty Weston, “Partners and Adversaries,” MacWeek, Mar. 14,
1989; Walt Mossberg and Kara Swisher, interview with Bill Gates and Steve Jobs, All
Things Digital, May 31, 2007; Young, 319–320; Carlton, 28; Brent Schlender, “How Steve
Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Steven Levy, “A Big Brother?”
Newsweek, Aug. 18, 1997.
The Battle of the GUI: Interviews with Bill Gates, Steve Jobs. Hertzfeld, 191–193;
Michael Schrage, “IBM Compatibility Grows,” Washington Post, Nov. 29, 1983; Triumph
of the Nerds, PBS, part 3.
CHAPTER 17: ICARUS
Flying High: Interviews with Steve Jobs, Debi Coleman, Bill Atkinson, Andy Hertzfeld,
Alain Rossmann, Joanna Hoffman, Jean-Louis Gassée, Nicholas Negroponte, Arthur Rock,
John Sculley. Sheff; Hertzfeld, 206–207, 230; Sculley, 197–199; Young, 308–309; George
Gendron and Bo Burlingham, “Entrepreneur of the Decade,” Inc., Apr. 1, 1989.
Falling: Interviews with Joanna Hoffman, John Sculley, Lee Clow, Debi Coleman,
Andrea Cunningham, Steve Jobs. Sculley, 201, 212–215; Levy, Insanely Great, 186–192;
Michael Rogers, “It’s the Apple of His Eye,” Newsweek, Jan. 30, 1984; Rose, 207, 233;
Felix Kessler, “Apple Pitch,” Fortune, Apr. 15, 1985; Linzmayer, 145.
Thirty Years Old: Interviews with Mallory Walker, Andy Hertzfeld, Debi Coleman,
Elizabeth Holmes, Steve Wozniak, Don Valentine. Sheff.
Exodus: Interviews with Andy Hertzfeld, Steve Wozniak, Bruce Horn. Hertzfeld, 253,
263–264; Young, 372–376; Wozniak, 265–266; Rose, 248–249; Bob Davis, “Apple’s Head,
Jobs, Denies Ex-Partner Use of Design Firm,” Wall Street Journal, Mar. 22, 1985.
Showdown, Spring 1985: Interviews with Steve Jobs, Al Alcorn, John Sculley, Mike
Murray. Elliot, 15; Sculley, 205–206, 227, 238–244; Young, 367–379; Rose, 238, 242,
254–255; Mike Murray, “Let’s Wake Up and Die Right,” memo to undisclosed recipients,
Mar. 7, 1985 (courtesy of Mike Murray).
Plotting a Coup: Interviews with Steve Jobs, John Sculley. Rose, 266–275; Sculley, ix–
x, 245–246; Young, 388–396; Elliot, 112.
Seven Days in May: Interviews with Jean-Louis Gassée, Steve Jobs, Bill Campbell, Al
Eisenstat, John Sculley, Mike Murray, Mike Markkula, Debi Coleman. Bro Uttal, “Behind
the Fall of Steve Jobs,” Fortune, Aug. 5, 1985; Sculley, 249–260; Rose, 275–290; Young,
396–404.
Like a Rolling Stone: Interviews with Mike Murray, Mike Markkula, Steve Jobs, John
Sculley, Bob Metcalfe, George Riley, Andy Hertzfeld, Tina Redse, Mike Merin, Al
Eisenstat, Arthur Rock. Tina Redse email to Steve Jobs, July 20, 2010; “No Job for Jobs,”
AP, July 26, 1985; “Jobs Talks about His Rise and Fall,” Newsweek, Sept. 30, 1985;
Hertzfeld, 269–271; Young, 387, 403–405; Young and Simon, 116; Rose, 288–292;
Sculley, 242–245, 286–287; letter from Al Eisenstat to Arthur Hartman, July 23, 1985
(courtesy of Al Eisenstat).
CHAPTER 18: NeXT
The Pirates Abandon Ship: Interviews with Dan’l Lewin, Steve Jobs, Bill Campbell,
Arthur Rock, Mike Markkula, John Sculley, Andrea Cunningham, Joanna Hoffman.
Patricia Bellew Gray and Michael Miller, “Apple Chairman Jobs Resigns,” Wall Street
Journal, Sept. 18, 1985; Gerald Lubenow and Michael Rogers, “Jobs Talks about His Rise
and Fall,” Newsweek, Sept. 30, 1985; Bro Uttal, “The Adventures of Steve Jobs,” Fortune,
Oct. 14, 1985; Susan Kerr, “Jobs Resigns,” Computer Systems News, Sept. 23, 1985;
“Shaken to the Very Core,” Time, Sept. 30, 1985; John Eckhouse, “Apple Board Fuming at
Steve Jobs,” San Francisco Chronicle, Sept. 17, 1985; Hertzfeld, 132–133; Sculley, 313–
317; Young, 415–416; Young and Simon, 127; Rose, 307–319; Stross, 73; Deutschman, 36;
Complaint for Breaches of Fiduciary Obligations, Apple Computer v. Steven P. Jobs and
Richard A. Page, Superior Court of California, Santa Clara County, Sept. 23, 1985; Patricia
Bellew Gray, “Jobs Asserts Apple Undermined Efforts to Settle Dispute,” Wall Street
Journal, Sept. 25, 1985.
To Be on Your Own: Interviews with Arthur Rock, Susan Kare, Steve Jobs, Al Eisenstat.
“Logo for Jobs’ New Firm,” San Francisco Chronicle, June 19, 1986; Phil Patton, “Steve
Jobs: Out for Revenge,” New York Times, Aug. 6, 1989; Paul Rand, NeXT Logo
presentation, 1985; Doug Evans and Allan Pottasch, video interview with Steve Jobs on
Paul Rand, 1993; Steve Jobs to Al Eisenstat, Nov. 4, 1985; Eisenstat to Jobs, Nov. 8, 1985;
Agreement between Apple Computer Inc. and Steven P. Jobs, and Request for Dismissal of
Lawsuit without Prejudice, filed in the Superior Court of California, Santa Clara County,
Jan. 17, 1986; Deutschman, 47, 43; Stross, 76, 118–120, 245; Kunkel, 58–63; “Can He Do
It Again?” Business Week, Oct. 24, 1988; Joe Nocera, “The Second Coming of Steve Jobs,”
Esquire, Dec. 1986, reprinted in Good Guys and Bad Guys (Portfolio, 2008), 49; Brenton
Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989.
The Computer: Interviews with Mitch Kapor, Michael Hawley, Steve Jobs. Peter
Denning and Karen Frenkle, “A Conversation with Steve Jobs,” Communications of the
Association for Computer Machinery, Apr. 1, 1989; John Eckhouse, “Steve Jobs Shows Off
Ultra-Robotic Assembly Line,” San Francisco Chronicle, June 13, 1989; Stross, 122–125;
Deutschman, 60–63; Young, 425; Katie Hafner, “Can He Do It Again?” Business Week,
Oct. 24, 1988; The Entrepreneurs, PBS, Nov. 5, 1986, directed by John Nathan.
Perot to the Rescue: Stross, 102–112; “Perot and Jobs,” Newsweek, Feb. 9, 1987;
Andrew Pollack, “Can Steve Jobs Do It Again?” New York Times, Nov. 8, 1987; Katie
Hafner, “Can He Do It Again?” Business Week, Oct. 24, 1988; Pat Steger, “A Gem of an
Evening with King Juan Carlos,” San Francisco Chronicle, Oct. 5, 1987; David Remnick,
“How a Texas Playboy Became a Billionaire,” Washington Post, May 20, 1987.
Gates and NeXT: Interviews with Bill Gates, Adele Goldberg, Steve Jobs. Brit Hume,
“Steve Jobs Pulls Ahead,” Washington Post, Oct. 31, 1988; Brent Schlender, “How Steve
Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Stross, 14; Linzmayer, 209; “William
Gates Talks,” Washington Post, Dec. 30, 1990; Katie Hafner, “Can He Do It Again?”
Business Week, Oct. 24, 1988; John Thompson, “Gates, Jobs Swap Barbs,” Computer
System News, Nov. 27, 1989.
IBM: Brent Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989;
Phil Patton, “Out for Revenge,” New York Times, Aug. 6, 1989; Stross, 140–142;
Deutschman, 133.
The Launch, October 1988: Stross, 166–186; Wes Smith, “Jobs Has Returned,” Chicago
Tribune, Nov. 13, 1988; Andrew Pollack, “NeXT Produces a Gala,” New York Times, Oct.
10, 1988; Brenton Schlender, “Next Project,” Wall Street Journal, Oct. 13, 1988; Katie
Hafner, “Can He Do It Again?” Business Week, Oct. 24, 1988; Deutschman, 128; “Steve
Jobs Comes Back,” Newsweek, Oct. 24, 1988; “The NeXT Generation,” San Jose Mercury
News, Oct. 10, 1988.
CHAPTER 19: PIXAR
Lucasfilm’s Computer Division: Interviews with Ed Catmull, Alvy Ray Smith, Steve
Jobs, Pam Kerwin, Michael Eisner. Price, 71–74, 89–101; Paik, 53–57, 226; Young and
Simon, 169; Deutschman, 115.
Animation: Interviews with John Lasseter, Steve Jobs. Paik, 28–44; Price, 45–56.
Tin Toy: Interviews with Pam Kerwin, Alvy Ray Smith, John Lasseter, Ed Catmull, Steve
Jobs, Jeffrey Katzenberg, Michael Eisner, Andy Grove. Steve Jobs email to Albert Yu, Sept.
23, 1995; Albert Yu to Steve Jobs, Sept. 25, 1995; Steve Jobs to Andy Grove, Sept. 25,
1995; Andy Grove to Steve Jobs, Sept. 26, 1995; Steve Jobs to Andy Grove, Oct. 1, 1995;
Price, 104–114; Young and Simon, 166.
CHAPTER 20: A REGULAR GUY
Joan Baez: Interviews with Joan Baez, Steve Jobs, Joanna Hoffman, Debi Coleman,
Andy Hertzfeld. Joan Baez, And a Voice to Sing With (Summit, 1989), 144, 380.
Finding Joanne and Mona: Interviews with Steve Jobs, Mona Simpson.
The Lost Father: Interviews with Steve Jobs, Laurene Powell, Mona Simpson, Ken
Auletta, Nick Pileggi.
Lisa: Interviews with Chrisann Brennan, Avie Tevanian, Joanna Hoffman, Andy
Hertzfeld. Lisa Brennan-Jobs, “Confessions of a Lapsed Vegetarian,” Southwest Review,
2008; Young, 224; Deutschman, 76.
The Romantic: Interviews with Jennifer Egan, Tina Redse, Steve Jobs, Andy Hertzfeld,
Joanna Hoffman. Deutschman, 73, 138. Mona Simpson’s A Regular Guy is a novel loosely
based on the relationship between Jobs, Lisa and Chrisann Brennan, and Tina Redse, who
is the basis for the character named Olivia.
CHAPTER 21: FAMILY MAN
Laurene Powell: Interviews with Laurene Powell, Steve Jobs, Kathryn Smith, Avie
Tevanian, Andy Hertzfeld, Marjorie Powell Barden.
The Wedding, March 18, 1991: Interviews with Steve Jobs, Laurene Powell, Andy
Hertzfeld, Joanna Hoffman, Avie Tevanian, Mona Simpson. Simpson, A Regular Guy, 357.
A Family Home: Interviews with Steve Jobs, Laurene Powell, Andy Hertzfeld. David
Weinstein, “Taking Whimsy Seriously,” San Francisco Chronicle, Sept. 13, 2003; Gary
Wolfe, “Steve Jobs,” Wired, Feb. 1996; “Former Apple Designer Charged with Harassing
Steve Jobs,” AP, June 8, 1993.
Lisa Moves In: Interviews with Steve Jobs, Laurene Powell, Mona Simpson, Andy
Hertzfeld. Lisa Brennan-Jobs, “Driving Jane,” Harvard Advocate, Spring 1999; Simpson,
A Regular Guy, 251; email from Chrisann Brennan, Jan. 19, 2011; Bill Workman, “Palo
Alto High School’s Student Scoop,” San Francisco Chronicle, Mar. 16, 1996; Lisa
Brennan-Jobs, “Waterloo,” Massachusetts Review, Spring 2006; Deutschman, 258;
Chrisann Brennan website, chrysanthemum.com; Steve Lohr, “Creating Jobs,” New York
Times, Jan. 12, 1997.
Children: Interviews with Steve Jobs, Laurene Powell.
CHAPTER 22: TOY STORY
Jeffrey Katzenberg: Interviews with John Lasseter, Ed Catmull, Jeffrey Katzenberg, Alvy
Ray Smith, Steve Jobs. Price, 84–85, 119–124; Paik, 71, 90; Robert Murphy, “John Cooley
Looks at Pixar’s Creative Process,” Silicon Prairie News, Oct. 6, 2010.
Cut! Interviews with Steve Jobs, Jeffrey Katzenberg, Ed Catmull, Larry Ellison. Paik,
90; Deutschman, 194–198; “Toy Story: The Inside Buzz,” Entertainment Weekly, Dec. 8,
1995.
To Infinity! Interviews with Steve Jobs, Michael Eisner. Janet Maslin, “There’s a New
Toy in the House. Uh-Oh,” New York Times, Nov. 22, 1995; “A Conversation with Steve
Jobs and John Lasseter,” Charlie Rose, PBS, Oct. 30, 1996; John Markoff, “Apple
Computer Co-Founder Strikes Gold,” New York Times, Nov. 30, 1995.
CHAPTER 23: THE SECOND COMING
Things Fall Apart: Interview with Jean-Louis Gassée. Bart Ziegler, “Industry Has Next
to No Patience with Jobs’ NeXT,” AP, Aug. 19, 1990; Stross, 226–228; Gary Wolf, “The
Next Insanely Great Thing,” Wired, Feb. 1996; Anthony Perkins, “Jobs’ Story,” Red
Herring, Jan. 1, 1996.
Apple Falling: Interviews with Steve Jobs, John Sculley, Larry Ellison. Sculley, 248,
273; Deutschman, 236; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997;
Amelio, 190 and preface to the hardback edition; Young and Simon, 213–214; Linzmayer,
273–279; Guy Kawasaki, “Steve Jobs to Return as Apple CEO,” Macworld, Nov. 1, 1994.
Slouching toward Cupertino: Interviews with Jon Rubinstein, Steve Jobs, Larry Ellison,
Avie Tevanian, Fred Anderson, Larry Tesler, Bill Gates, John Lasseter. John Markoff,
“Why Apple Sees Next as a Match Made in Heaven,” New York Times, Dec. 23, 1996;
Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Rajiv Chandrasekaran, “Steve
Jobs Returning to Apple,” Washington Post, Dec. 21, 1996; Louise Kehoe, “Apple’s
Prodigal Son Returns,” Financial Times, Dec. 23, 1996; Amelio, 189–201, 238; Carlton,
409; Linzmayer, 277; Deutschman, 240.
CHAPTER 24: THE RESTORATION
Hovering Backstage: Interviews with Steve Jobs, Avie Tevanian, Jon Rubinstein, Ed
Woolard, Larry Ellison, Fred Anderson, email from Gina Smith. Sheff; Brent Schlender,
“Something’s Rotten in Cupertino,” Fortune, Mar. 3, 1997; Dan Gillmore, “Apple’s
Prospects Better Than Its CEO’s Speech,” San Jose Mercury News, Jan. 13, 1997; Carlton,
414–416, 425; Malone, 531; Deutschman, 241–245; Amelio, 219, 238–247, 261;
Linzmayer, 201; Kaitlin Quistgaard, “Apple Spins Off Newton,” Wired.com, May 22, 1997;
Louise Kehoe, “Doubts Grow about Leadership at Apple,” Financial Times, Feb. 25, 1997;
Dan Gillmore, “Ellison Mulls Apple Bid,” San Jose Mercury News, Mar. 27, 1997;
Lawrence Fischer, “Oracle Seeks Public Views on Possible Bid for Apple,” New York
Times, Mar. 28, 1997; Mike Barnicle, “Roadkill on the Info Highway,” Boston Globe, Aug.
5, 1997.
Exit, Pursued by a Bear: Interviews with Ed Woolard, Steve Jobs, Mike Markkula, Steve
Wozniak, Fred Anderson, Larry Ellison, Bill Campbell. Privately printed family memoir by
Ed Woolard (courtesy of Woolard); Amelio, 247, 261, 267; Gary Wolf, “The World
According to Woz,” Wired, Sept. 1998; Peter Burrows and Ronald Grover, “Steve Jobs’
Magic Kingdom,” Business Week, Feb. 6, 2006; Peter Elkind, “The Trouble with Steve
Jobs,” Fortune, Mar. 5, 2008; Arthur Levitt, Take on the Street (Pantheon, 2002), 204–206.
Macworld Boston, August 1997: Steve Jobs, Macworld Boston speech, Aug. 6, 1997.
The Microsoft Pact: Interviews with Joel Klein, Bill Gates, Steve Jobs. Cathy Booth,
“Steve’s Job,” Time, Aug. 18, 1997; Steven Levy, “A Big Brother?” Newsweek, Aug. 18,
1997. Jobs’s cell phone call with Gates was reported by Time photographer Diana Walker,
who shot the picture of him crouching onstage that appeared on the Time cover and in the
photo section of this book.
CHAPTER 25: THINK DIFFERENT
Here’s to the Crazy Ones: Interviews with Steve Jobs, Lee Clow, James Vincent, Norman
Pearlstine. Cathy Booth, “Steve’s Job,” Time, Aug. 18, 1997; John Heilemann, “Steve Jobs
in a Box,” New York, June 17, 2007.
iCEO: Interviews with Steve Jobs, Fred Anderson. Video of Sept. 1997 staff meeting
(courtesy of Lee Clow); “Jobs Hints That He May Want to Stay at Apple,” New York Times,
Oct. 10, 1997; Jon Swartz, “No CEO in Sight for Apple,” San Francisco Chronicle, Dec.
12, 1997; Carlton, 437.
Killing the Clones: Interviews with Bill Gates, Steve Jobs, Ed Woolard. Steve Wozniak,
“How We Failed Apple,” Newsweek, Feb. 19, 1996; Linzmayer, 245–247, 255; Bill Gates,
“Licensing of Mac Technology,” a memo to John Sculley, June 25, 1985; Tom Abate, “How
Jobs Killed Mac Clone Makers,” San Francisco Chronicle, Sept. 6, 1997.
Product Line Review: Interviews with Phil Schiller, Ed Woolard, Steve Jobs.
Deutschman, 248; Steve Jobs, speech at iMac launch event, May 6, 1998; video of Sept.
1997 staff meeting.
CHAPTER 26: DESIGN PRINCIPLES
Jony Ive: Interviews with Jony Ive, Steve Jobs, Phil Schiller. John Arlidge, “Father of
Invention,” Observer (London), Dec. 21, 2003; Peter Burrows, “Who Is Jonathan Ive?”
Business Week, Sept. 25, 2006; “Apple’s One-Dollar-a-Year Man,” Fortune, Jan. 24, 2000;
Rob Walker, “The Guts of a New Machine,” New York Times, Nov. 30, 2003; Leander
Kahney, “Design According to Ive,” Wired.com, June 25, 2003.
Inside the Studio: Interview with Jony Ive. U.S. Patent and Trademark Office, online
database, patft.uspto.gov; Leander Kahney, “Jobs Awarded Patent for iPhone Packaging,”
Cult of Mac, July 22, 2009; Harry McCracken, “Patents of Steve Jobs,” Technologizer.com,
May 28, 2009.
CHAPTER 27: THE iMAC
Back to the Future: Interviews with Phil Schiller, Avie Tevanian, Jon Rubinstein, Steve
Jobs, Fred Anderson, Mike Markkula, Jony Ive, Lee Clow. Thomas Hormby, “Birth of the
iMac,” Mac Observer, May 25, 2007; Peter Burrows, “Who Is Jonathan Ive?” Business
Week, Sept. 25, 2006; Lev Grossman, “How Apple Does It,” Time, Oct. 16, 2005; Leander
Kahney, “The Man Who Named the iMac and Wrote Think Different,” Cult of Mac, Nov. 3,
2009; Levy, The Perfect Thing, 198; gawker.com/comment/21123257/; “Steve’s Two Jobs,”
Time, Oct. 18, 1999.
The Launch, May 6, 1998: Interviews with Jony Ive, Steve Jobs, Phil Schiller, Jon
Rubinstein. Steven Levy, “Hello Again,” Newsweek, May 18, 1998; Jon Swartz,
“Resurgence of an American Icon,” Forbes, Apr. 14, 2000; Levy, The Perfect Thing, 95.
CHAPTER 28: CEO
Tim Cook: Interviews with Tim Cook, Steve Jobs, Jon Rubinstein. Peter Burrows, “Yes,
Steve, You Fixed It. Congratulations. Now What?” Business Week, July 31, 2000; Tim
Cook, Auburn commencement address, May 14, 2010; Adam Lashinsky, “The Genius
behind Steve,” Fortune, Nov. 10, 2008; Nick Wingfield, “Apple’s No. 2 Has Low Profile,”
Wall Street Journal, Oct. 16, 2006.
Mock Turtlenecks and Teamwork: Interviews with Steve Jobs, James Vincent, Jony Ive,
Lee Clow, Avie Tevanian, Jon Rubinstein. Lev Grossman, “How Apple Does It,” Time, Oct.
16, 2005; Leander Kahney, “How Apple Got Everything Right by Doing Everything
Wrong,” Wired, Mar. 18, 2008.
From iCEO to CEO: Interviews with Ed Woolard, Larry Ellison, Steve Jobs. Apple
proxy statement, Mar. 12, 2001.
CHAPTER 29: APPLE STORES
The Customer Experience: Interviews with Steve Jobs, Ron Johnson. Jerry Useem,
“America’s Best Retailer,” Fortune, Mar. 19, 2007; Gary Allen, “Apple Stores,”
ifoAppleStore.com.
The Prototype: Interviews with Art Levinson, Ed Woolard, Millard “Mickey” Drexler,
Larry Ellison, Ron Johnson, Steve Jobs, Art Levinson. Cliff Edwards, “Sorry, Steve . . . ,”
Business Week, May 21, 2001.
Wood, Stone, Steel, Glass: Interviews with Ron Johnson, Steve Jobs. U.S. Patent Office,
D478999, Aug. 26, 2003, US2004/0006939, Jan. 15, 2004; Gary Allen, “About Me,”
ifoapplestore.com.
CHAPTER 30: THE DIGITAL HUB
Connecting the Dots: Interviews with Lee Clow, Jony Ive, Steve Jobs. Sheff; Steve Jobs,
Macworld keynote address, Jan. 9, 2001.
FireWire: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein. Steve Jobs,
Macworld keynote address, Jan. 9, 2001; Joshua Quittner, “Apple’s New Core,” Time, Jan.
14, 2002; Mike Evangelist, “Steve Jobs, the Genuine Article,” Writer’s Block Live, Oct. 7,
2005; Farhad Manjoo, “Invincible Apple,” Fast Company, July 1, 2010; email from Phil
Schiller.
iTunes: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Brent
Schlender, “How Big Can Apple Get,” Fortune, Feb. 21, 2005; Bill Kincaid, “The True
Story of SoundJam,” http://panic.com/extras/audionstory/popup-sjstory.html; Levy, The
Perfect Thing, 49–60; Knopper, 167; Lev Grossman, “How Apple Does It,” Time, Oct. 17,
2005; Markoff, xix.
The iPod: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Steve
Jobs, iPod announcement, Oct. 23, 2001; Toshiba press releases, PR Newswire, May 10,
2000, and June 4, 2001; Tekla Perry, “From Podfather to Palm’s Pilot,” IEEE Spectrum,
Sept. 2008; Leander Kahney, “Inside Look at Birth of the iPod,” Wired, July 21, 2004; Tom
Hormby and Dan Knight, “History of the iPod,” Low End Mac, Oct. 14, 2005.
That’s It! Interviews with Tony Fadell, Phil Schiller, Jon Rubinstein, Jony Ive, Steve
Jobs. Levy, The Perfect Thing, 17, 59–60; Knopper, 169; Leander Kahney, “Straight Dope
on the IPod’s Birth,” Wired, Oct. 17, 2006.
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