|
“Macintosh’s Other Designers,” Byte, Aug. 1984; Young, 202, 208–214; “Apple Launches7 L+ R1 A2 v- Z" d. }( d' Z+ _
a Mac Attack,” Time, Jan. 30, 1984; Malone, 255–258.' w9 M; w2 N( e6 l, I
Texaco Towers: Interviews with Andrea Cunningham, Bruce Horn, Andy Hertzfeld,6 l% O$ w/ t) N! G6 K
Mike Scott, Mike Markkula. Hertzfeld, 19–20, 26–27; Wozniak, 241–242.2 V( ?2 N8 }" Y; ?7 x
# n" C: W6 ^. m7 L* `! Y
CHAPTER 11: THE REALITY DISTORTION FIELD- k, i2 W/ G+ G& n* v% m
Interviews with Bill Atkinson, Steve Wozniak, Debi Coleman, Andy Hertzfeld, Bruce" M5 a+ Y0 h- K% p& J& r
Horn, Joanna Hoffman, Al Eisenstat, Ann Bowers, Steve Jobs. Some of these tales have- `, _. b# M, _( s2 ^) Q; b
variations. See Hertzfeld, 24, 68, 161.
6 c# V3 J6 T# K2 a, a+ p, o6 a5 N. r! x* n: ?5 W. i2 H- }* G! a
CHAPTER 12: THE DESIGN
( V( s2 |# J' R1 gA Bauhaus Aesthetic: Interviews with Dan’l Lewin, Steve Jobs, Maya Lin, Debi9 ~# F( ?+ z8 f! K
Coleman. Steve Jobs in conversation with Charles Hampden-Turner, International Design( N G# e* v9 g* Y
Conference in Aspen, June 15, 1983. (The design conference audiotapes are stored at the
: {( s7 t' y5 N% w% E/ p( K6 V. g3 y: W) ]Aspen Institute. I want to thank Deborah Murphy for finding them.)$ \) P f* r7 J: R
Like a Porsche: Interviews with Bill Atkinson, Alain Rossmann, Mike Markkula, Steve
$ F( c+ r0 x. m! W, bJobs. “The Macintosh Design Team,” Byte, Feb. 1984; Hertzfeld, 29–31, 41, 46, 63, 68;; [1 P' [$ D1 ]& q) G
Sculley, 157; Jerry Manock, “Invasion of Texaco Towers,” Folklore.org; Kunkel, 26–30;* x# `( ^! U/ P4 i6 G
Jobs, Stanford commencement address; email from Susan Kare; Susan Kare, “World Class- D4 M" `' u% {6 ]
Cities,” in Hertzfeld, 165; Laurence Zuckerman, “The Designer Who Made the Mac
( @+ |6 R8 I' g: ^8 r2 NSmile,” New York Times, Aug. 26, 1996; Susan Kare interview, Sept. 8, 2000, Stanford
! O. q! N E4 N; {; MUniversity Library, Special Collections; Levy, Insanely Great, 156; Hartmut Esslinger, A) |+ }7 w+ ? ?/ Z
Fine Line (Jossey-Bass, 2009), 7–9; David Einstein, “Where Success Is by Design,” San
' u! b& a2 g T* U. g6 tFrancisco Chronicle, Oct. 6, 1995; Sheff.
6 w" h1 s% q) w# k& K7 \3 F& d) ]0 b, n6 [6 [: Q# O
CHAPTER 13: BUILDING THE MAC6 _9 G8 s" R( m/ M
Competition: Interview with Steve Jobs. Levy, Insanely Great, 125; Sheff; Hertzfeld,0 M) g& b$ }5 H+ c
71–73; Wall Street Journal advertisement, Aug. 24, 1981." ^& q, s4 A- |1 `! ?2 {
End-to-end Control: Interview with Berry Cash. Kahney, 241; Dan Farber, “Steve Jobs,& Q" R1 ~* K6 f% ~" T
the iPhone and Open Platforms,” ZDNet.com, Jan. 13, 2007; Tim Wu, The Master Switch7 E1 h; p7 m5 C5 o7 ?2 i" W
(Knopf, 2010), 254–276; Mike Murray, “Mac Memo” to Steve Jobs, May 19, 1982
5 @- W" P6 Y, ]% c+ {' P% P(courtesy of Mike Murray).7 J' Z5 s6 \) Y$ I: g
Machines of the Year: Interviews with Daniel Kottke, Steve Jobs, Ray Cave. “The
$ h' j) c# f0 g# ]% m: B9 x* ?Computer Moves In,” Time, Jan. 3, 1983; “The Updated Book of Jobs,” Time, Jan. 3, 1983;4 W9 e+ b. w$ M( J. V- D) l
Moritz, 11; Young, 293; Rose, 9–11; Peter McNulty, “Apple’s Bid to Stay in the Big Time,” x* Y0 m) y7 p& O
Fortune, Feb. 7, 1983; “The Year of the Mouse,” Time, Jan. 31, 1983.& K. t+ H" X" `" |( M+ J, x- u
Let’s Be Pirates! Interviews with Ann Bowers, Andy Hertzfeld, Bill Atkinson, Arthur8 B4 F) v7 j* L
Rock, Mike Markkula, Steve Jobs, Debi Coleman; email from Susan Kare. Hertzfeld, 76,: m, B0 W: g4 |( E, C+ \* i
135–138, 158, 160, 166; Moritz, 21–28; Young, 295–297, 301–303; Susan Kare interview,3 Q4 \; [$ }' P+ c9 E; R
Sept. 8, 2000, Stanford University Library; Jeff Goodell, “The Rise and Fall of Apple2 r) v F1 B$ o
Computer,” Rolling Stone, Apr. 4, 1996; Rose, 59–69, 93.
8 H K% M( j! |" m, N8 n/ ^4 K
* N+ ^& y+ ~, Y, F8 `* r) s3 [CHAPTER 14: ENTER SCULLEY
1 v! d, ^2 h3 Z
$ y ~2 Z, j7 G2 A0 Q3 }9 @; l! @3 s
+ g, L& ?1 _& t5 M- @0 F0 s! T( C5 E: b
/ r6 {" _0 E0 ], F# Z/ X) a
$ U- X% r' }, k0 ]* v2 r
( E/ |- B' n$ c2 |/ D) N& e/ n! `9 F! Y
* Q8 p: k4 i3 c4 F5 \5 Q2 C- {+ C+ w
& d6 c/ k3 q7 y3 D; Y, l# o% RThe Courtship: Interviews with John Sculley, Andy Hertzfeld, Steve Jobs. Rose, 18, 74–* l" M& Q8 K5 k9 M
75; Sculley, 58–90, 107; Elliot, 90–93; Mike Murray, “Special Mac Sneak” memo to staff,0 E+ ]. Z) P9 N" N. L: h
Mar. 3, 1983 (courtesy of Mike Murray); Hertzfeld, 149–150.2 p, k5 i* R( K, h8 X8 n
The Honeymoon: Interviews with Steve Jobs, John Sculley, Joanna Hoffman. Sculley,/ E$ H6 y+ N0 D4 ?; s; y
127–130, 154–155, 168, 179; Hertzfeld, 195.2 K- ]( P9 [9 p; Z5 o- p6 b
8 q. K/ F9 a" {6 l9 N4 \CHAPTER 15: THE LAUNCH( e3 R3 t- N0 Z$ g. c- ~! i' R1 D
Real Artists Ship: Interviews with Andy Hertzfeld, Steve Jobs. Video of Apple sales
/ U ^$ \8 o! |$ ?conference, Oct. 1983; “Personal Computers: And the Winner Is . . . IBM,” Business Week,
, t5 F1 T o5 ]) O5 _! o2 BOct. 3, 1983; Hertzfeld, 208–210; Rose, 147–153; Levy, Insanely Great, 178–180; Young,
% l8 ]7 P, r/ e1 I! e6 N4 K D; k327–328.
, L+ {4 |( {$ y2 lThe “1984” Ad: Interviews with Lee Clow, John Sculley, Mike Markkula, Bill
# o1 P+ W# X' D# ^* u- m* OCampbell, Steve Jobs. Steve Hayden interview, Weekend Edition, NPR, Feb. 1, 2004;( T) R) T1 l& T& i0 d2 m
Linzmayer, 109–114; Sculley, 176.
* e# k% t" p E8 W- G( Q. @8 dPublicity Blast: Hertzfeld, 226–227; Michael Rogers, “It’s the Apple of His Eye,”; d3 T0 X9 E* f8 @0 U! q/ I
Newsweek, Jan. 30, 1984; Levy, Insanely Great, 17–27.9 \& I, Z+ g: C$ c3 j( J
January 24, 1984: Interviews with John Sculley, Steve Jobs, Andy Hertzfeld. Video of6 G+ @, ~/ V3 U# ]% }
Jan. 1984 Apple shareholders meeting; Hertzfeld, 213–223; Sculley, 179–181; William
' N# r% n$ F7 EHawkins, “Jobs’ Revolutionary New Computer,” Popular Science, Jan. 1989.' D. b+ E" }/ t
0 P8 j: W; O' i5 C i! N5 [6 o
CHAPTER 16: GATES AND JOBS
8 x. i, q* g( N, `) g0 a5 WThe Macintosh Partnership: Interviews with Bill Gates, Steve Jobs, Bruce Horn.
) _; F& T+ V, I- _( hHertzfeld, 52–54; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Triumph of
& x8 }' H' T7 Y, t, ~! Y: g; Qthe Nerds, PBS, part 3; Rusty Weston, “Partners and Adversaries,” MacWeek, Mar. 14,5 Y. ^5 L$ ^ a
1989; Walt Mossberg and Kara Swisher, interview with Bill Gates and Steve Jobs, All
. }1 s4 u: s# [% L vThings Digital, May 31, 2007; Young, 319–320; Carlton, 28; Brent Schlender, “How Steve
8 z; g( Q. I2 z) z. P$ }3 nJobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Steven Levy, “A Big Brother?”
& t/ Q ^2 t0 A7 N1 |: @Newsweek, Aug. 18, 1997.
" e/ s* L# h1 N5 HThe Battle of the GUI: Interviews with Bill Gates, Steve Jobs. Hertzfeld, 191–193;
7 q, }$ |4 f) P S' OMichael Schrage, “IBM Compatibility Grows,” Washington Post, Nov. 29, 1983; Triumph6 ~( Z; T' F- P. L9 b8 Q3 ?
of the Nerds, PBS, part 3.
! o+ p W8 ^) y4 P/ a1 v1 D3 g) _# q! z
CHAPTER 17: ICARUS9 _' y9 u3 [2 p x; U7 X7 ~
Flying High: Interviews with Steve Jobs, Debi Coleman, Bill Atkinson, Andy Hertzfeld,
( i! O) I) e: C8 S$ XAlain Rossmann, Joanna Hoffman, Jean-Louis Gassée, Nicholas Negroponte, Arthur Rock,
0 s/ A! i/ _8 C7 v* YJohn Sculley. Sheff; Hertzfeld, 206–207, 230; Sculley, 197–199; Young, 308–309; George5 j: `* k, U# x$ W
Gendron and Bo Burlingham, “Entrepreneur of the Decade,” Inc., Apr. 1, 1989.. _, Q3 T# w) h9 T9 A
Falling: Interviews with Joanna Hoffman, John Sculley, Lee Clow, Debi Coleman,6 Y: w' e5 K8 G/ T' P
Andrea Cunningham, Steve Jobs. Sculley, 201, 212–215; Levy, Insanely Great, 186–192;& |9 n" T+ N8 `# r0 S5 _7 h
Michael Rogers, “It’s the Apple of His Eye,” Newsweek, Jan. 30, 1984; Rose, 207, 233;
' M& d8 M y' L+ s$ U* uFelix Kessler, “Apple Pitch,” Fortune, Apr. 15, 1985; Linzmayer, 145.9 Z* q. y& f ~/ ]4 ?8 K* r( o
Thirty Years Old: Interviews with Mallory Walker, Andy Hertzfeld, Debi Coleman,$ i7 R* T$ R) X l1 W
Elizabeth Holmes, Steve Wozniak, Don Valentine. Sheff. $ F3 A( T& }% g( F3 T n
" ?, C: I$ [3 O5 S" I' T) H
4 P# E3 ?2 b2 W5 \
$ }+ M% I, I% r+ p1 h
H9 P U7 S6 ]
7 G' _7 w2 I. `3 E- u4 a
! \- ]+ l j; [6 ?3 q3 X; Y$ x; G, K
6 o2 X g6 g- A0 }
3 |0 b1 E# d' AExodus: Interviews with Andy Hertzfeld, Steve Wozniak, Bruce Horn. Hertzfeld, 253,% p x% O) A0 F) W! ^
263–264; Young, 372–376; Wozniak, 265–266; Rose, 248–249; Bob Davis, “Apple’s Head,
" e- y( f- X4 R" C7 `Jobs, Denies Ex-Partner Use of Design Firm,” Wall Street Journal, Mar. 22, 1985.% u/ T; Z6 D0 b$ v
Showdown, Spring 1985: Interviews with Steve Jobs, Al Alcorn, John Sculley, Mike
7 ~7 X2 p. G2 U5 Y+ RMurray. Elliot, 15; Sculley, 205–206, 227, 238–244; Young, 367–379; Rose, 238, 242,% X" M- g* T; e5 [* u: e/ \) C
254–255; Mike Murray, “Let’s Wake Up and Die Right,” memo to undisclosed recipients,
2 v+ h. n: [$ v7 c8 eMar. 7, 1985 (courtesy of Mike Murray).
# n/ b0 O K& U9 s* H6 \8 `: w& HPlotting a Coup: Interviews with Steve Jobs, John Sculley. Rose, 266–275; Sculley, ix–. K4 f! c7 A( R0 I4 c+ x3 _
x, 245–246; Young, 388–396; Elliot, 112.
# R1 X! g8 s8 H% D7 c0 }Seven Days in May: Interviews with Jean-Louis Gassée, Steve Jobs, Bill Campbell, Al+ m" {0 {8 n3 G: h& ~
Eisenstat, John Sculley, Mike Murray, Mike Markkula, Debi Coleman. Bro Uttal, “Behind
$ R6 n" M" t ^% z6 ?the Fall of Steve Jobs,” Fortune, Aug. 5, 1985; Sculley, 249–260; Rose, 275–290; Young,
) Q# N+ v5 z6 \3 P, l, ?396–404.
, w( b; h: t8 X+ ^; {6 F) _Like a Rolling Stone: Interviews with Mike Murray, Mike Markkula, Steve Jobs, John# {+ i, n5 q1 J
Sculley, Bob Metcalfe, George Riley, Andy Hertzfeld, Tina Redse, Mike Merin, Al
' h; i2 D& h9 `7 E- l$ y, L# D# [Eisenstat, Arthur Rock. Tina Redse email to Steve Jobs, July 20, 2010; “No Job for Jobs,”5 w9 A" k' i# a: d7 D# v
AP, July 26, 1985; “Jobs Talks about His Rise and Fall,” Newsweek, Sept. 30, 1985;' c! c+ n1 e$ j9 N
Hertzfeld, 269–271; Young, 387, 403–405; Young and Simon, 116; Rose, 288–292;
~9 y) |" R Y' qSculley, 242–245, 286–287; letter from Al Eisenstat to Arthur Hartman, July 23, 1985) O7 K ~/ k/ F
(courtesy of Al Eisenstat).
) A$ j* b7 A; k7 {* G. Q; X. b5 c' g6 M& c# o9 @ w+ p% w$ Y2 h5 ?" S
CHAPTER 18: NeXT# L G$ }1 V Z
The Pirates Abandon Ship: Interviews with Dan’l Lewin, Steve Jobs, Bill Campbell,
B+ w8 l2 G% ]9 F5 KArthur Rock, Mike Markkula, John Sculley, Andrea Cunningham, Joanna Hoffman.
3 v8 |3 \9 g( _' V' YPatricia Bellew Gray and Michael Miller, “Apple Chairman Jobs Resigns,” Wall Street3 p& T& x" f( o) a+ Z, N$ u
Journal, Sept. 18, 1985; Gerald Lubenow and Michael Rogers, “Jobs Talks about His Rise
& }/ s/ @! h$ {* }8 e6 `# ]0 Wand Fall,” Newsweek, Sept. 30, 1985; Bro Uttal, “The Adventures of Steve Jobs,” Fortune,
$ h6 s. ]) W3 L- w5 _1 l1 fOct. 14, 1985; Susan Kerr, “Jobs Resigns,” Computer Systems News, Sept. 23, 1985;/ Z8 V' A9 \' |' j. M; d% `
“Shaken to the Very Core,” Time, Sept. 30, 1985; John Eckhouse, “Apple Board Fuming at
) \$ ]) z$ I% [/ c0 `8 q8 xSteve Jobs,” San Francisco Chronicle, Sept. 17, 1985; Hertzfeld, 132–133; Sculley, 313–
& W+ D! Q. w5 C5 @5 T317; Young, 415–416; Young and Simon, 127; Rose, 307–319; Stross, 73; Deutschman, 36;
# T% c- K5 D* @9 o% \& pComplaint for Breaches of Fiduciary Obligations, Apple Computer v. Steven P. Jobs and
2 _# e8 F0 f- {; w3 e/ a% aRichard A. Page, Superior Court of California, Santa Clara County, Sept. 23, 1985; Patricia
+ R5 M; @$ n5 T* S6 H# w$ gBellew Gray, “Jobs Asserts Apple Undermined Efforts to Settle Dispute,” Wall Street: a: [$ o4 ^1 t4 @
Journal, Sept. 25, 1985." Z4 {" Z% m+ }- g
To Be on Your Own: Interviews with Arthur Rock, Susan Kare, Steve Jobs, Al Eisenstat.
) r I! s* ^$ h9 a6 @$ H“Logo for Jobs’ New Firm,” San Francisco Chronicle, June 19, 1986; Phil Patton, “Steve. X K! g1 P2 D$ U$ K$ j3 n0 U
Jobs: Out for Revenge,” New York Times, Aug. 6, 1989; Paul Rand, NeXT Logo
6 Q6 l4 _/ D; Q/ Y: Zpresentation, 1985; Doug Evans and Allan Pottasch, video interview with Steve Jobs on7 L/ ~" p! j7 Q, Y
Paul Rand, 1993; Steve Jobs to Al Eisenstat, Nov. 4, 1985; Eisenstat to Jobs, Nov. 8, 1985;: E' c8 [. J: q* o- }" z' w
Agreement between Apple Computer Inc. and Steven P. Jobs, and Request for Dismissal of% O2 g4 h M- y+ [! V
Lawsuit without Prejudice, filed in the Superior Court of California, Santa Clara County,/ v1 t! j+ {5 E) X n5 w
Jan. 17, 1986; Deutschman, 47, 43; Stross, 76, 118–120, 245; Kunkel, 58–63; “Can He Do $ T4 W/ n# ~3 @3 s" i
' m; K2 S) r7 Z1 `% c" Z3 Q+ r) R" s; Y' L6 q5 I
2 ~; {3 m7 n* F4 l( u; l
[; H3 z+ U. G/ C: b
% Q @3 H2 x: z
; G: T0 }. n# ^( j7 l" _
, i8 U* N5 Q1 b5 M9 J7 V
9 f0 G3 b; E8 N) g: W; t% S5 b+ k- H7 J5 k7 v6 v: {
It Again?” Business Week, Oct. 24, 1988; Joe Nocera, “The Second Coming of Steve Jobs,”
8 z4 U) C% s' i2 \, s# tEsquire, Dec. 1986, reprinted in Good Guys and Bad Guys (Portfolio, 2008), 49; Brenton
1 z4 q+ K( x5 H: ISchlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989.
; e3 P3 T+ M5 ]8 l+ L0 \The Computer: Interviews with Mitch Kapor, Michael Hawley, Steve Jobs. Peter
/ f \% d/ v0 U- b$ q% d5 aDenning and Karen Frenkle, “A Conversation with Steve Jobs,” Communications of the) S% ]" d! l. G1 V3 r6 j" U3 v P/ t
Association for Computer Machinery, Apr. 1, 1989; John Eckhouse, “Steve Jobs Shows Off
2 U3 B9 @- g" F- V- d% }9 aUltra-Robotic Assembly Line,” San Francisco Chronicle, June 13, 1989; Stross, 122–125;5 q' Z( h5 v" ~- k! L$ f# b+ j/ h
Deutschman, 60–63; Young, 425; Katie Hafner, “Can He Do It Again?” Business Week,
, D- l, a& X' w' t2 E/ C) dOct. 24, 1988; The Entrepreneurs, PBS, Nov. 5, 1986, directed by John Nathan.+ w) }: p2 F: U5 F
Perot to the Rescue: Stross, 102–112; “Perot and Jobs,” Newsweek, Feb. 9, 1987;
9 ~6 r/ G/ K. ?) y* V( |7 E5 [6 cAndrew Pollack, “Can Steve Jobs Do It Again?” New York Times, Nov. 8, 1987; Katie* I/ |% O* K: x! O% t# |2 E& _9 _
Hafner, “Can He Do It Again?” Business Week, Oct. 24, 1988; Pat Steger, “A Gem of an+ r/ z$ N5 r& o, {
Evening with King Juan Carlos,” San Francisco Chronicle, Oct. 5, 1987; David Remnick,# _9 [& p% R- V8 S$ x" f
“How a Texas Playboy Became a Billionaire,” Washington Post, May 20, 1987.
7 r. z6 ^9 I& O0 E( Y3 @" {3 {8 [Gates and NeXT: Interviews with Bill Gates, Adele Goldberg, Steve Jobs. Brit Hume,
' @4 f3 I; C- h8 I: F, R. k% y2 {6 G/ z“Steve Jobs Pulls Ahead,” Washington Post, Oct. 31, 1988; Brent Schlender, “How Steve# {3 z/ Y1 c& i" A2 _, l
Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Stross, 14; Linzmayer, 209; “William
) o% E0 [! H; v P$ v/ vGates Talks,” Washington Post, Dec. 30, 1990; Katie Hafner, “Can He Do It Again?”+ w& Y% W3 I* P, k
Business Week, Oct. 24, 1988; John Thompson, “Gates, Jobs Swap Barbs,” Computer: H9 V i1 i/ P( B4 O7 ]
System News, Nov. 27, 1989.; D2 \6 |* {; h% Z' F
IBM: Brent Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989;
: U6 c9 x1 U) ?/ c- nPhil Patton, “Out for Revenge,” New York Times, Aug. 6, 1989; Stross, 140–142;
# `! r- \; x# VDeutschman, 133.
1 e+ m* `, g& j" Z5 m; E/ cThe Launch, October 1988: Stross, 166–186; Wes Smith, “Jobs Has Returned,” Chicago$ b9 t$ \7 ^2 z( l. @! p3 @* ~
Tribune, Nov. 13, 1988; Andrew Pollack, “NeXT Produces a Gala,” New York Times, Oct.
0 A9 c! Z. Z( W10, 1988; Brenton Schlender, “Next Project,” Wall Street Journal, Oct. 13, 1988; Katie( M4 u: T6 ^1 ~4 N7 D" {
Hafner, “Can He Do It Again?” Business Week, Oct. 24, 1988; Deutschman, 128; “Steve
' B" P5 l/ I6 i" ~& e6 ]Jobs Comes Back,” Newsweek, Oct. 24, 1988; “The NeXT Generation,” San Jose Mercury
! i% F) F7 M. r! x8 t; hNews, Oct. 10, 1988.; p9 W T4 ]4 Y, D4 n
. {" e" @! n! t% P% a4 B- t
CHAPTER 19: PIXAR- _8 i ?4 n( j& k1 @
Lucasfilm’s Computer Division: Interviews with Ed Catmull, Alvy Ray Smith, Steve
3 q) p% M, X4 s& g# o9 S. u4 V) i$ xJobs, Pam Kerwin, Michael Eisner. Price, 71–74, 89–101; Paik, 53–57, 226; Young and
% @- y }2 P2 Z* B; c) kSimon, 169; Deutschman, 115.
" C. o7 N; B8 \' U! u2 NAnimation: Interviews with John Lasseter, Steve Jobs. Paik, 28–44; Price, 45–56.! W6 ]- O0 m7 l
Tin Toy: Interviews with Pam Kerwin, Alvy Ray Smith, John Lasseter, Ed Catmull, Steve( u% F! T3 f: s2 D( ^7 A
Jobs, Jeffrey Katzenberg, Michael Eisner, Andy Grove. Steve Jobs email to Albert Yu, Sept.
+ E& X* l0 f' K. m' a$ u7 G23, 1995; Albert Yu to Steve Jobs, Sept. 25, 1995; Steve Jobs to Andy Grove, Sept. 25,0 U+ y" o: u h1 a
1995; Andy Grove to Steve Jobs, Sept. 26, 1995; Steve Jobs to Andy Grove, Oct. 1, 1995;
' X. ]" n# p1 [4 G; ]! c# ]1 QPrice, 104–114; Young and Simon, 166.
1 v, G; G r! O X/ f# l
# V9 W; ?" m* K8 p* V* t. ^+ |CHAPTER 20: A REGULAR GUY * r/ f# ^% o( ]. ?" H( [$ D$ y/ J
' Q' K5 m' n m/ S4 J/ v
$ k. O c$ x% D* W7 N/ d2 X6 B$ \" T. L6 t1 f; u
9 \; a( F0 I4 V+ E
, [0 x$ ~9 t6 k9 [7 C0 ]7 [9 z6 H) h+ W$ ?: [: L1 C5 z- R$ ~- ~
; b) P: A3 s9 ^' v& C
5 A& V; a4 ?2 h% ~/ u. u7 t2 V6 M
Joan Baez: Interviews with Joan Baez, Steve Jobs, Joanna Hoffman, Debi Coleman,
5 l) A8 h$ B0 I7 ], \4 j. g/ i; P8 HAndy Hertzfeld. Joan Baez, And a Voice to Sing With (Summit, 1989), 144, 380.
+ h, y/ ^5 U3 r6 H! I" u- QFinding Joanne and Mona: Interviews with Steve Jobs, Mona Simpson.
0 w6 k- l6 ~& z5 o7 @$ uThe Lost Father: Interviews with Steve Jobs, Laurene Powell, Mona Simpson, Ken2 T/ N8 q3 }7 d
Auletta, Nick Pileggi.$ ~% G g- U" _) A0 |/ l$ e7 Q Y. p
Lisa: Interviews with Chrisann Brennan, Avie Tevanian, Joanna Hoffman, Andy
8 t D2 n! r3 DHertzfeld. Lisa Brennan-Jobs, “Confessions of a Lapsed Vegetarian,” Southwest Review,
, m* f9 U% M5 J. c2 ^' T% ]2008; Young, 224; Deutschman, 76.
, h( i: E; x, r4 ?) @3 L( `The Romantic: Interviews with Jennifer Egan, Tina Redse, Steve Jobs, Andy Hertzfeld,8 Y- }4 ~$ F8 J/ {
Joanna Hoffman. Deutschman, 73, 138. Mona Simpson’s A Regular Guy is a novel loosely) l7 p' [0 z6 @# ], G! O
based on the relationship between Jobs, Lisa and Chrisann Brennan, and Tina Redse, who% }. y1 X7 O. ?$ O9 \5 O
is the basis for the character named Olivia.0 }7 R& b, q3 M* [* J4 B
1 S0 u+ e; h* M1 a: d' sCHAPTER 21: FAMILY MAN- J/ m# K8 N, V6 t/ H9 T0 y' o
Laurene Powell: Interviews with Laurene Powell, Steve Jobs, Kathryn Smith, Avie) C* A% V' y$ I/ t3 d
Tevanian, Andy Hertzfeld, Marjorie Powell Barden.. F. N7 `$ X3 J
The Wedding, March 18, 1991: Interviews with Steve Jobs, Laurene Powell, Andy
4 C( h8 G; ^- S) b- fHertzfeld, Joanna Hoffman, Avie Tevanian, Mona Simpson. Simpson, A Regular Guy, 357.
5 W& h0 a6 p+ |4 U" T1 EA Family Home: Interviews with Steve Jobs, Laurene Powell, Andy Hertzfeld. David$ j( b$ y% {! X+ U: T4 K4 ?
Weinstein, “Taking Whimsy Seriously,” San Francisco Chronicle, Sept. 13, 2003; Gary1 `) {. {( ]* ?: V
Wolfe, “Steve Jobs,” Wired, Feb. 1996; “Former Apple Designer Charged with Harassing
$ z; \. _& t wSteve Jobs,” AP, June 8, 1993.: q# _3 J' D) m0 w9 d# m
Lisa Moves In: Interviews with Steve Jobs, Laurene Powell, Mona Simpson, Andy7 m3 Z9 j1 e8 l! T0 x) q* K# m
Hertzfeld. Lisa Brennan-Jobs, “Driving Jane,” Harvard Advocate, Spring 1999; Simpson,
" |/ Q) @# \ ~A Regular Guy, 251; email from Chrisann Brennan, Jan. 19, 2011; Bill Workman, “Palo
: R0 D% {0 G) D' F6 q# yAlto High School’s Student Scoop,” San Francisco Chronicle, Mar. 16, 1996; Lisa3 F: U3 P8 W6 |8 n/ O& r6 ?' {
Brennan-Jobs, “Waterloo,” Massachusetts Review, Spring 2006; Deutschman, 258;
4 G7 L5 @: V/ eChrisann Brennan website, chrysanthemum.com; Steve Lohr, “Creating Jobs,” New York3 @ I# l% Z" ~* c1 [; G3 U8 S
Times, Jan. 12, 1997." ?& R0 P0 @* H
Children: Interviews with Steve Jobs, Laurene Powell.% F0 D7 _+ |: b3 i& w; \
" ]' {# H+ B- m0 t9 gCHAPTER 22: TOY STORY7 G6 ?0 Q) u* c( L7 A
Jeffrey Katzenberg: Interviews with John Lasseter, Ed Catmull, Jeffrey Katzenberg, Alvy
' _0 D( k7 N# n7 C; BRay Smith, Steve Jobs. Price, 84–85, 119–124; Paik, 71, 90; Robert Murphy, “John Cooley2 y. I1 H0 \4 y' ~- `/ p
Looks at Pixar’s Creative Process,” Silicon Prairie News, Oct. 6, 2010.
# H/ c4 h. X# U3 J7 dCut! Interviews with Steve Jobs, Jeffrey Katzenberg, Ed Catmull, Larry Ellison. Paik,
( X8 d* \% `9 V9 l, I- B {90; Deutschman, 194–198; “Toy Story: The Inside Buzz,” Entertainment Weekly, Dec. 8,
5 P- d; `' A. u0 t. b; O7 k+ ~1995.
V8 D7 u2 s. k3 X" T1 _To Infinity! Interviews with Steve Jobs, Michael Eisner. Janet Maslin, “There’s a New
% k1 Y8 d1 v. _0 ^2 b1 tToy in the House. Uh-Oh,” New York Times, Nov. 22, 1995; “A Conversation with Steve! |7 G) i5 n% d8 e# N; ~7 L* N0 |
Jobs and John Lasseter,” Charlie Rose, PBS, Oct. 30, 1996; John Markoff, “Apple* q3 O0 O% a% R& T. Q8 ?
Computer Co-Founder Strikes Gold,” New York Times, Nov. 30, 1995. : @+ x& R6 ?/ L$ S! L) }
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- [( ~% A; e, r* h, |CHAPTER 23: THE SECOND COMING ?- v; b" H" x L
Things Fall Apart: Interview with Jean-Louis Gassée. Bart Ziegler, “Industry Has Next* ~% X! w9 o* L. u$ k; b. d6 m
to No Patience with Jobs’ NeXT,” AP, Aug. 19, 1990; Stross, 226–228; Gary Wolf, “The
# \1 ~! u: f. x j% u5 ?$ S$ xNext Insanely Great Thing,” Wired, Feb. 1996; Anthony Perkins, “Jobs’ Story,” Red
- ? m( j( q k$ N7 nHerring, Jan. 1, 1996.' N9 D/ j9 {7 z+ g8 x
Apple Falling: Interviews with Steve Jobs, John Sculley, Larry Ellison. Sculley, 248,
& b* ?& A, H! u; [7 i9 e. |' z. v273; Deutschman, 236; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997;1 i6 A( G5 C( V
Amelio, 190 and preface to the hardback edition; Young and Simon, 213–214; Linzmayer,
! c1 U9 X7 S$ t2 _273–279; Guy Kawasaki, “Steve Jobs to Return as Apple CEO,” Macworld, Nov. 1, 1994.
+ K- G# Z2 L4 D5 ^# m& a! \, Z7 m8 `/ TSlouching toward Cupertino: Interviews with Jon Rubinstein, Steve Jobs, Larry Ellison,5 A8 ~9 K- O4 ~ F
Avie Tevanian, Fred Anderson, Larry Tesler, Bill Gates, John Lasseter. John Markoff,
2 w9 f l3 A5 w2 m“Why Apple Sees Next as a Match Made in Heaven,” New York Times, Dec. 23, 1996;" {/ D9 P: O) L) x
Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Rajiv Chandrasekaran, “Steve
& C" l5 J: n6 L) p. PJobs Returning to Apple,” Washington Post, Dec. 21, 1996; Louise Kehoe, “Apple’s
" N# C, H: g0 S; qProdigal Son Returns,” Financial Times, Dec. 23, 1996; Amelio, 189–201, 238; Carlton,
( {" k* m' v3 p) T1 U- W' a8 v409; Linzmayer, 277; Deutschman, 240.
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( w' r t- g4 B2 G/ h! ^0 N) {7 j; b Q* BCHAPTER 24: THE RESTORATION
" N/ H( R! z/ X3 g- [8 H/ ~Hovering Backstage: Interviews with Steve Jobs, Avie Tevanian, Jon Rubinstein, Ed2 ~& P+ J' X$ G5 B1 p! i& p
Woolard, Larry Ellison, Fred Anderson, email from Gina Smith. Sheff; Brent Schlender,; a1 G& Z1 u+ x' B
“Something’s Rotten in Cupertino,” Fortune, Mar. 3, 1997; Dan Gillmore, “Apple’s1 ~2 _7 g2 K# Z: n6 X. _+ ~
Prospects Better Than Its CEO’s Speech,” San Jose Mercury News, Jan. 13, 1997; Carlton,# p5 d, |' M) j J& @
414–416, 425; Malone, 531; Deutschman, 241–245; Amelio, 219, 238–247, 261;: J- P" ]5 i8 N2 ?( ^
Linzmayer, 201; Kaitlin Quistgaard, “Apple Spins Off Newton,” Wired.com, May 22, 1997;6 H& T: X; z9 `. G5 v' b o1 T
Louise Kehoe, “Doubts Grow about Leadership at Apple,” Financial Times, Feb. 25, 1997;
3 d3 x% h. x: ` ^Dan Gillmore, “Ellison Mulls Apple Bid,” San Jose Mercury News, Mar. 27, 1997;: f, y1 _% o5 |) K
Lawrence Fischer, “Oracle Seeks Public Views on Possible Bid for Apple,” New York! Q/ M+ ~* A; w% [9 q: X
Times, Mar. 28, 1997; Mike Barnicle, “Roadkill on the Info Highway,” Boston Globe, Aug.* c8 b/ s e. d$ l: g
5, 1997.
7 W# i8 k) |6 O3 o! {. N. d/ |Exit, Pursued by a Bear: Interviews with Ed Woolard, Steve Jobs, Mike Markkula, Steve
6 ~/ K0 L$ p, e, m7 D0 cWozniak, Fred Anderson, Larry Ellison, Bill Campbell. Privately printed family memoir by
/ B1 q! R) u+ L9 GEd Woolard (courtesy of Woolard); Amelio, 247, 261, 267; Gary Wolf, “The World R9 a/ N5 q) E9 V
According to Woz,” Wired, Sept. 1998; Peter Burrows and Ronald Grover, “Steve Jobs’2 M, r" L/ q3 V
Magic Kingdom,” Business Week, Feb. 6, 2006; Peter Elkind, “The Trouble with Steve+ C! Y, Q5 }8 h& C% z
Jobs,” Fortune, Mar. 5, 2008; Arthur Levitt, Take on the Street (Pantheon, 2002), 204–206.1 B. R( s& i" R7 |; Z' t
Macworld Boston, August 1997: Steve Jobs, Macworld Boston speech, Aug. 6, 1997.
8 P; w! [# o8 Q) S& w" fThe Microsoft Pact: Interviews with Joel Klein, Bill Gates, Steve Jobs. Cathy Booth,& [& P4 q7 D; C0 W" ^; m
“Steve’s Job,” Time, Aug. 18, 1997; Steven Levy, “A Big Brother?” Newsweek, Aug. 18,
- Y9 M5 r: W5 h+ M1997. Jobs’s cell phone call with Gates was reported by Time photographer Diana Walker,
! r5 q; u9 ~# E( C( mwho shot the picture of him crouching onstage that appeared on the Time cover and in the. G2 W% `, C8 u
photo section of this book.) U( Y7 s [, G2 `( T: D% M
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CHAPTER 25: THINK DIFFERENT 4 X' L5 S' @+ ?, k [
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- r+ F( b+ b" }/ { VHere’s to the Crazy Ones: Interviews with Steve Jobs, Lee Clow, James Vincent, Norman! b! A. L0 |% X) w4 F' q
Pearlstine. Cathy Booth, “Steve’s Job,” Time, Aug. 18, 1997; John Heilemann, “Steve Jobs
$ `' k! w7 @* rin a Box,” New York, June 17, 2007.
! \2 U' M, Q" ^7 O' G4 ^# H! eiCEO: Interviews with Steve Jobs, Fred Anderson. Video of Sept. 1997 staff meeting0 o) i- n, p4 |. Z l! Y
(courtesy of Lee Clow); “Jobs Hints That He May Want to Stay at Apple,” New York Times,
) M2 O- }. }4 Q5 ?8 A5 J9 b+ xOct. 10, 1997; Jon Swartz, “No CEO in Sight for Apple,” San Francisco Chronicle, Dec.
9 E! u' ?: H7 a7 N% j8 x' d12, 1997; Carlton, 437.0 p) b7 u/ O' z2 Q- h
Killing the Clones: Interviews with Bill Gates, Steve Jobs, Ed Woolard. Steve Wozniak,2 r# S, A7 `9 M6 F3 k4 y! @; b
“How We Failed Apple,” Newsweek, Feb. 19, 1996; Linzmayer, 245–247, 255; Bill Gates,* X- x' h2 T9 D5 a; i& | V
“Licensing of Mac Technology,” a memo to John Sculley, June 25, 1985; Tom Abate, “How# S6 P, t2 N+ @; A$ H
Jobs Killed Mac Clone Makers,” San Francisco Chronicle, Sept. 6, 1997., f. C% ?8 g" s4 ~2 u
Product Line Review: Interviews with Phil Schiller, Ed Woolard, Steve Jobs.
# P g8 K8 h. m. T3 oDeutschman, 248; Steve Jobs, speech at iMac launch event, May 6, 1998; video of Sept.( e# n- C: {+ c* o, i" t
1997 staff meeting.5 q6 ]0 ]' I7 f5 j; v
5 s5 D) p& I) d' t( TCHAPTER 26: DESIGN PRINCIPLES
$ m, T- z1 p( _- n' p7 IJony Ive: Interviews with Jony Ive, Steve Jobs, Phil Schiller. John Arlidge, “Father of$ }$ L7 t" a4 u* T5 x, N
Invention,” Observer (London), Dec. 21, 2003; Peter Burrows, “Who Is Jonathan Ive?”
4 _4 X( C$ q. gBusiness Week, Sept. 25, 2006; “Apple’s One-Dollar-a-Year Man,” Fortune, Jan. 24, 2000;
& D- S. L* d, @8 PRob Walker, “The Guts of a New Machine,” New York Times, Nov. 30, 2003; Leander* V( H, Z, u1 I. A8 L, g4 o( Q7 a
Kahney, “Design According to Ive,” Wired.com, June 25, 2003.
2 R& i5 H6 R" c( Z% S lInside the Studio: Interview with Jony Ive. U.S. Patent and Trademark Office, online
3 u3 y5 \9 ]3 X' {database, patft.uspto.gov; Leander Kahney, “Jobs Awarded Patent for iPhone Packaging,”
$ z6 o8 ?6 c, gCult of Mac, July 22, 2009; Harry McCracken, “Patents of Steve Jobs,” Technologizer.com,
- B$ k$ i3 c, i- jMay 28, 2009.% v$ q( Q+ S- D
d8 T$ N& F9 w# {5 {( `CHAPTER 27: THE iMAC
* T, J) X2 u6 O! l' v( lBack to the Future: Interviews with Phil Schiller, Avie Tevanian, Jon Rubinstein, Steve
; {3 d" t* Y* VJobs, Fred Anderson, Mike Markkula, Jony Ive, Lee Clow. Thomas Hormby, “Birth of the
H/ ~3 ], s/ B, c: d7 h2 v+ W+ TiMac,” Mac Observer, May 25, 2007; Peter Burrows, “Who Is Jonathan Ive?” Business
, O% r* a$ h+ S( r" GWeek, Sept. 25, 2006; Lev Grossman, “How Apple Does It,” Time, Oct. 16, 2005; Leander' _( e7 [1 ~% v8 s3 }& h' ~& M
Kahney, “The Man Who Named the iMac and Wrote Think Different,” Cult of Mac, Nov. 3,
9 ?: P6 Z/ N1 x' V: W2009; Levy, The Perfect Thing, 198; gawker.com/comment/21123257/; “Steve’s Two Jobs,”2 m/ S% Q8 r2 Z" l
Time, Oct. 18, 1999.
& b! o/ i. r3 Z" M* {7 M* A$ O7 wThe Launch, May 6, 1998: Interviews with Jony Ive, Steve Jobs, Phil Schiller, Jon
7 ~0 Y; F: D/ L% e cRubinstein. Steven Levy, “Hello Again,” Newsweek, May 18, 1998; Jon Swartz,
. w. l# }& j0 x6 p“Resurgence of an American Icon,” Forbes, Apr. 14, 2000; Levy, The Perfect Thing, 95., Q- \- d/ H+ U8 k; [( M) k
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CHAPTER 28: CEO
* D! L- @3 P& _/ `/ q h! nTim Cook: Interviews with Tim Cook, Steve Jobs, Jon Rubinstein. Peter Burrows, “Yes,
9 y$ N. t$ F: G) fSteve, You Fixed It. Congratulations. Now What?” Business Week, July 31, 2000; Tim
- g: t0 q/ X( z5 e1 _Cook, Auburn commencement address, May 14, 2010; Adam Lashinsky, “The Genius
2 d/ n2 x1 ^9 ?2 ]3 R4 p; b' e) G& C
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+ b1 v9 x R3 W9 l; u6 {; j* C8 O5 R7 D( a+ ]9 o4 u" r9 b1 I% ?
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behind Steve,” Fortune, Nov. 10, 2008; Nick Wingfield, “Apple’s No. 2 Has Low Profile,”+ Q8 b! N1 H1 i, ~7 _
Wall Street Journal, Oct. 16, 2006.
e+ w" e. F! E! `1 s/ y- @Mock Turtlenecks and Teamwork: Interviews with Steve Jobs, James Vincent, Jony Ive,
4 r6 p( P' U& o' V& SLee Clow, Avie Tevanian, Jon Rubinstein. Lev Grossman, “How Apple Does It,” Time, Oct.
9 }2 r: g9 z# u9 }! c16, 2005; Leander Kahney, “How Apple Got Everything Right by Doing Everything% _# ^. a8 {1 w' @1 e
Wrong,” Wired, Mar. 18, 2008.
- }+ ^, _# z/ ^7 j, x- vFrom iCEO to CEO: Interviews with Ed Woolard, Larry Ellison, Steve Jobs. Apple& b/ I7 _$ s/ l! y3 a# q
proxy statement, Mar. 12, 2001.! s9 F2 F. o9 ^
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CHAPTER 29: APPLE STORES
1 Q; z: o+ R7 U* pThe Customer Experience: Interviews with Steve Jobs, Ron Johnson. Jerry Useem,
. p+ k5 n6 V+ G* C# W2 U+ {“America’s Best Retailer,” Fortune, Mar. 19, 2007; Gary Allen, “Apple Stores,”
. k% x p' c9 T' c( JifoAppleStore.com.# f! I1 b4 }# E+ }8 j* l* s# F
The Prototype: Interviews with Art Levinson, Ed Woolard, Millard “Mickey” Drexler,
0 _3 `3 a4 d, KLarry Ellison, Ron Johnson, Steve Jobs, Art Levinson. Cliff Edwards, “Sorry, Steve . . . ,”: f! O$ U& N: i' g
Business Week, May 21, 2001.
: W; }6 j" `3 V3 B: jWood, Stone, Steel, Glass: Interviews with Ron Johnson, Steve Jobs. U.S. Patent Office,
) K; q- w" u/ a, B4 PD478999, Aug. 26, 2003, US2004/0006939, Jan. 15, 2004; Gary Allen, “About Me,”; t4 p; N1 ^$ M" V$ k$ j( r
ifoapplestore.com.
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+ o) X+ j) ]# J# k$ a: l( ^6 k# nCHAPTER 30: THE DIGITAL HUB/ `& V) k" u: N" `
Connecting the Dots: Interviews with Lee Clow, Jony Ive, Steve Jobs. Sheff; Steve Jobs,5 g! V# h7 @' d$ o; D
Macworld keynote address, Jan. 9, 2001.
! H& S5 Y8 p5 AFireWire: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein. Steve Jobs,
4 `* m% Q9 w7 `& K; DMacworld keynote address, Jan. 9, 2001; Joshua Quittner, “Apple’s New Core,” Time, Jan.
t* Y) Z9 o! O4 _! ]14, 2002; Mike Evangelist, “Steve Jobs, the Genuine Article,” Writer’s Block Live, Oct. 7,
# s! a0 P$ b: P/ v( E- K2005; Farhad Manjoo, “Invincible Apple,” Fast Company, July 1, 2010; email from Phil
" ?; g5 v% n% v: F8 V; N# I+ a9 x9 ^Schiller.
8 x; a" _. K0 h- P1 t- OiTunes: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Brent- B* h7 _% L1 ]( q3 L
Schlender, “How Big Can Apple Get,” Fortune, Feb. 21, 2005; Bill Kincaid, “The True k* u9 }( B. s
Story of SoundJam,” http://panic.com/extras/audionstory/popup-sjstory.html; Levy, The9 k- |1 Y0 w* o% c6 `
Perfect Thing, 49–60; Knopper, 167; Lev Grossman, “How Apple Does It,” Time, Oct. 17,+ ? h4 a R9 ~8 {( [5 F
2005; Markoff, xix.$ n. W! H+ w' T- V
The iPod: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Steve
) M, f& }" s% eJobs, iPod announcement, Oct. 23, 2001; Toshiba press releases, PR Newswire, May 10,
7 w- O8 E) ~! T$ d6 \2000, and June 4, 2001; Tekla Perry, “From Podfather to Palm’s Pilot,” IEEE Spectrum, j) ~7 [3 ~2 T- {5 ?& P: D& M
Sept. 2008; Leander Kahney, “Inside Look at Birth of the iPod,” Wired, July 21, 2004; Tom
# Y& n. q& R: b3 kHormby and Dan Knight, “History of the iPod,” Low End Mac, Oct. 14, 2005.
6 |( m( [6 _& u3 c$ u8 ~That’s It! Interviews with Tony Fadell, Phil Schiller, Jon Rubinstein, Jony Ive, Steve
- e2 R7 |; D/ d/ E2 jJobs. Levy, The Perfect Thing, 17, 59–60; Knopper, 169; Leander Kahney, “Straight Dope( L" [9 ~: [2 S, P8 N
on the IPod’s Birth,” Wired, Oct. 17, 2006. 6 c# d' a* T5 Q
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