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“Macintosh’s Other Designers,” Byte, Aug. 1984; Young, 202, 208–214; “Apple Launches
- ^) o% L$ d2 o) W) E* Pa Mac Attack,” Time, Jan. 30, 1984; Malone, 255–258.
C5 g) t3 W) ]6 ~; L: P# J& F. Q gTexaco Towers: Interviews with Andrea Cunningham, Bruce Horn, Andy Hertzfeld,
+ r4 N" u! q- z$ D! ]) g& \1 nMike Scott, Mike Markkula. Hertzfeld, 19–20, 26–27; Wozniak, 241–242.( l2 M+ R! v1 k( P) V j
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CHAPTER 11: THE REALITY DISTORTION FIELD5 O* J1 Q8 a3 N6 x
Interviews with Bill Atkinson, Steve Wozniak, Debi Coleman, Andy Hertzfeld, Bruce% ?2 D3 z" c x: M; ?
Horn, Joanna Hoffman, Al Eisenstat, Ann Bowers, Steve Jobs. Some of these tales have& h8 V8 V2 K4 }, J8 u, Z% E
variations. See Hertzfeld, 24, 68, 161.
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CHAPTER 12: THE DESIGN- ~; C3 E! {+ U
A Bauhaus Aesthetic: Interviews with Dan’l Lewin, Steve Jobs, Maya Lin, Debi
( P5 j- e( R& F" |Coleman. Steve Jobs in conversation with Charles Hampden-Turner, International Design) w* G! r; O L& B3 ~
Conference in Aspen, June 15, 1983. (The design conference audiotapes are stored at the L- e6 s2 d# n
Aspen Institute. I want to thank Deborah Murphy for finding them.)
; [' t1 M# X) A3 J, L" E0 k% yLike a Porsche: Interviews with Bill Atkinson, Alain Rossmann, Mike Markkula, Steve
- L/ v# A0 f8 PJobs. “The Macintosh Design Team,” Byte, Feb. 1984; Hertzfeld, 29–31, 41, 46, 63, 68;
4 p, P2 c& K% _. O& d9 [Sculley, 157; Jerry Manock, “Invasion of Texaco Towers,” Folklore.org; Kunkel, 26–30;( E: h6 i' L; H- h' ~
Jobs, Stanford commencement address; email from Susan Kare; Susan Kare, “World Class7 p6 Z* T4 D7 `
Cities,” in Hertzfeld, 165; Laurence Zuckerman, “The Designer Who Made the Mac
- z2 Z! ]8 ?; r: I2 U: CSmile,” New York Times, Aug. 26, 1996; Susan Kare interview, Sept. 8, 2000, Stanford1 P4 Y$ s/ F2 p2 F2 M: d0 a
University Library, Special Collections; Levy, Insanely Great, 156; Hartmut Esslinger, A3 `3 h4 i! ~7 X) }2 y1 v
Fine Line (Jossey-Bass, 2009), 7–9; David Einstein, “Where Success Is by Design,” San
! X; m1 _" h3 g% d! p# j1 ~Francisco Chronicle, Oct. 6, 1995; Sheff.$ {4 c8 a `7 i! I
- C0 O! {7 \8 j, E2 w5 ?CHAPTER 13: BUILDING THE MAC, v0 H) c. M; o, e x8 E' I. y
Competition: Interview with Steve Jobs. Levy, Insanely Great, 125; Sheff; Hertzfeld,; J! D% M; |" N" [5 X- t- e6 s) ?' b
71–73; Wall Street Journal advertisement, Aug. 24, 1981.
; m7 @6 ?$ ]# o- f. ?: `% ^& A0 x8 v2 Z& nEnd-to-end Control: Interview with Berry Cash. Kahney, 241; Dan Farber, “Steve Jobs,9 @8 N- v* \& H _
the iPhone and Open Platforms,” ZDNet.com, Jan. 13, 2007; Tim Wu, The Master Switch
' ]+ W( R. z7 n(Knopf, 2010), 254–276; Mike Murray, “Mac Memo” to Steve Jobs, May 19, 1982
6 _# k( ]" u. s% H7 B1 t# u3 {& j* F/ @(courtesy of Mike Murray).
, e/ T0 p/ |4 T( N: W# f( dMachines of the Year: Interviews with Daniel Kottke, Steve Jobs, Ray Cave. “The( B+ h2 Z6 t% J4 l* o" }* d" N
Computer Moves In,” Time, Jan. 3, 1983; “The Updated Book of Jobs,” Time, Jan. 3, 1983;
: c1 k. a2 R' x& KMoritz, 11; Young, 293; Rose, 9–11; Peter McNulty, “Apple’s Bid to Stay in the Big Time,”
9 O2 a H1 z# u @# Z6 ]( SFortune, Feb. 7, 1983; “The Year of the Mouse,” Time, Jan. 31, 1983.# r0 F" g/ a* k$ S) N4 |, t; E
Let’s Be Pirates! Interviews with Ann Bowers, Andy Hertzfeld, Bill Atkinson, Arthur5 |4 N9 p& c6 J `* r
Rock, Mike Markkula, Steve Jobs, Debi Coleman; email from Susan Kare. Hertzfeld, 76,
+ b' B% l& R3 E4 Y5 W& O1 d135–138, 158, 160, 166; Moritz, 21–28; Young, 295–297, 301–303; Susan Kare interview,! j3 Q4 U. F; ]8 `& @
Sept. 8, 2000, Stanford University Library; Jeff Goodell, “The Rise and Fall of Apple5 f4 s! ]% _7 b3 M
Computer,” Rolling Stone, Apr. 4, 1996; Rose, 59–69, 93.
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9 A. ]5 \, K% }6 j# G9 j4 S( ]CHAPTER 14: ENTER SCULLEY
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The Courtship: Interviews with John Sculley, Andy Hertzfeld, Steve Jobs. Rose, 18, 74–$ M: G; M N7 h5 i
75; Sculley, 58–90, 107; Elliot, 90–93; Mike Murray, “Special Mac Sneak” memo to staff,
2 ^2 |" k: `( {9 S3 MMar. 3, 1983 (courtesy of Mike Murray); Hertzfeld, 149–150.8 _( l& E, S1 }& j0 ?
The Honeymoon: Interviews with Steve Jobs, John Sculley, Joanna Hoffman. Sculley,# E b: T- p# G$ V! V! A' b5 k7 c) @& C
127–130, 154–155, 168, 179; Hertzfeld, 195.5 ?7 h7 u( \. D/ Y
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CHAPTER 15: THE LAUNCH
0 W7 W# A! n: \6 AReal Artists Ship: Interviews with Andy Hertzfeld, Steve Jobs. Video of Apple sales
6 R1 X8 X; ^7 X% q! Jconference, Oct. 1983; “Personal Computers: And the Winner Is . . . IBM,” Business Week,5 {4 T/ e. H. ~3 e
Oct. 3, 1983; Hertzfeld, 208–210; Rose, 147–153; Levy, Insanely Great, 178–180; Young,
( ]5 A6 \1 \- l2 {327–328.& q) ~: V9 B, {8 A1 G! g, O
The “1984” Ad: Interviews with Lee Clow, John Sculley, Mike Markkula, Bill
7 w! a0 H+ K2 Y1 U7 r2 Z/ T! A) e. pCampbell, Steve Jobs. Steve Hayden interview, Weekend Edition, NPR, Feb. 1, 2004;+ ?+ J0 T+ l, j8 E
Linzmayer, 109–114; Sculley, 176.
% f* @8 _0 W) aPublicity Blast: Hertzfeld, 226–227; Michael Rogers, “It’s the Apple of His Eye,”' W# E6 ^& q+ F4 b+ T9 g1 d
Newsweek, Jan. 30, 1984; Levy, Insanely Great, 17–27.
; ~& c( C2 i& e+ F% e5 ^January 24, 1984: Interviews with John Sculley, Steve Jobs, Andy Hertzfeld. Video of0 M, Z+ F% u& P+ \, J
Jan. 1984 Apple shareholders meeting; Hertzfeld, 213–223; Sculley, 179–181; William
" E5 w4 |0 t: M- R7 H, ^Hawkins, “Jobs’ Revolutionary New Computer,” Popular Science, Jan. 1989.* M; Y. `! _& i
+ l/ b8 l+ d( b9 _; Z. lCHAPTER 16: GATES AND JOBS, Y5 p' J0 x# y% B! M+ B2 ~
The Macintosh Partnership: Interviews with Bill Gates, Steve Jobs, Bruce Horn. b+ \6 u6 f& D$ u! t2 q
Hertzfeld, 52–54; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Triumph of
R% |& X# s4 E, h3 ?% N* hthe Nerds, PBS, part 3; Rusty Weston, “Partners and Adversaries,” MacWeek, Mar. 14,
; C3 M+ O# R z* Z5 i; k1989; Walt Mossberg and Kara Swisher, interview with Bill Gates and Steve Jobs, All
/ A' ? N E7 O Q, yThings Digital, May 31, 2007; Young, 319–320; Carlton, 28; Brent Schlender, “How Steve
$ M* P4 _9 e+ y* ^Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Steven Levy, “A Big Brother?”
7 j* u, r& Y% X2 v2 CNewsweek, Aug. 18, 1997.- T$ t, [ Z% [2 \ h4 j7 v
The Battle of the GUI: Interviews with Bill Gates, Steve Jobs. Hertzfeld, 191–193;3 E& G7 |, [! w7 `7 h
Michael Schrage, “IBM Compatibility Grows,” Washington Post, Nov. 29, 1983; Triumph1 C8 e }6 U- D& m/ y- [) e4 ?
of the Nerds, PBS, part 3.
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CHAPTER 17: ICARUS5 [6 v' \' w; t7 }3 [
Flying High: Interviews with Steve Jobs, Debi Coleman, Bill Atkinson, Andy Hertzfeld,
( W9 o6 S+ b1 gAlain Rossmann, Joanna Hoffman, Jean-Louis Gassée, Nicholas Negroponte, Arthur Rock,
, Q0 M1 d. q5 S7 X SJohn Sculley. Sheff; Hertzfeld, 206–207, 230; Sculley, 197–199; Young, 308–309; George+ R. J- f' k+ ^, `* n* }5 b
Gendron and Bo Burlingham, “Entrepreneur of the Decade,” Inc., Apr. 1, 1989.9 [" M; c M8 v5 Y# Y; c0 c
Falling: Interviews with Joanna Hoffman, John Sculley, Lee Clow, Debi Coleman,3 d+ p- k }! j- c
Andrea Cunningham, Steve Jobs. Sculley, 201, 212–215; Levy, Insanely Great, 186–192;
. o: W! J/ U3 H) h9 i) Z' o: KMichael Rogers, “It’s the Apple of His Eye,” Newsweek, Jan. 30, 1984; Rose, 207, 233;
2 \6 W; F K2 F, |% wFelix Kessler, “Apple Pitch,” Fortune, Apr. 15, 1985; Linzmayer, 145.! X$ ~/ P! Q" o
Thirty Years Old: Interviews with Mallory Walker, Andy Hertzfeld, Debi Coleman,3 t0 j1 [& H+ M1 z4 c
Elizabeth Holmes, Steve Wozniak, Don Valentine. Sheff. . B4 T2 g2 n* G9 ~) O# p
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Exodus: Interviews with Andy Hertzfeld, Steve Wozniak, Bruce Horn. Hertzfeld, 253,7 {' H+ S/ R) Q% l" ~$ Y# |9 }
263–264; Young, 372–376; Wozniak, 265–266; Rose, 248–249; Bob Davis, “Apple’s Head,- S! L& R/ f K+ J% t. N
Jobs, Denies Ex-Partner Use of Design Firm,” Wall Street Journal, Mar. 22, 1985.5 n0 T6 ?3 P( H) `5 |" E6 P- j
Showdown, Spring 1985: Interviews with Steve Jobs, Al Alcorn, John Sculley, Mike3 D. l$ t9 j E7 k
Murray. Elliot, 15; Sculley, 205–206, 227, 238–244; Young, 367–379; Rose, 238, 242,
6 x* B# o. U7 v. _' K254–255; Mike Murray, “Let’s Wake Up and Die Right,” memo to undisclosed recipients,0 x L/ v2 ^9 r2 @7 q, \% E
Mar. 7, 1985 (courtesy of Mike Murray).
2 G. f; s% G7 v5 ?( D5 U0 i1 tPlotting a Coup: Interviews with Steve Jobs, John Sculley. Rose, 266–275; Sculley, ix–# {/ s. ~$ n, g
x, 245–246; Young, 388–396; Elliot, 112.
6 b; u3 W% U3 t& }4 ~9 ~3 p& HSeven Days in May: Interviews with Jean-Louis Gassée, Steve Jobs, Bill Campbell, Al
0 c$ E* _1 ? G) VEisenstat, John Sculley, Mike Murray, Mike Markkula, Debi Coleman. Bro Uttal, “Behind3 F* c# u5 n7 ]$ \1 `: W
the Fall of Steve Jobs,” Fortune, Aug. 5, 1985; Sculley, 249–260; Rose, 275–290; Young,' S) \& o% F# q' y+ h
396–404.8 C8 A# ]$ E: u& h1 ~+ x
Like a Rolling Stone: Interviews with Mike Murray, Mike Markkula, Steve Jobs, John" V4 J& ~' H+ F7 k- P( Z
Sculley, Bob Metcalfe, George Riley, Andy Hertzfeld, Tina Redse, Mike Merin, Al' h& C1 o1 O% Q( D( Q
Eisenstat, Arthur Rock. Tina Redse email to Steve Jobs, July 20, 2010; “No Job for Jobs,”
) ~7 x( J. E- F* ~AP, July 26, 1985; “Jobs Talks about His Rise and Fall,” Newsweek, Sept. 30, 1985;* f: T$ C' f" z3 b+ `4 |
Hertzfeld, 269–271; Young, 387, 403–405; Young and Simon, 116; Rose, 288–292;4 P! ]: L. \+ t/ V8 n+ y1 }
Sculley, 242–245, 286–287; letter from Al Eisenstat to Arthur Hartman, July 23, 19857 g5 b* M! t; c, _7 n6 Q( i
(courtesy of Al Eisenstat).
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, t2 `2 g1 A! s% `8 G6 C) T qCHAPTER 18: NeXT
; }% x1 o) Q: t+ n$ o# EThe Pirates Abandon Ship: Interviews with Dan’l Lewin, Steve Jobs, Bill Campbell," o+ |2 I) z% z8 L" ]) a- Y- y
Arthur Rock, Mike Markkula, John Sculley, Andrea Cunningham, Joanna Hoffman.3 M& K6 Y4 s, U& }: c7 g
Patricia Bellew Gray and Michael Miller, “Apple Chairman Jobs Resigns,” Wall Street1 a* m/ _7 U% f$ Y
Journal, Sept. 18, 1985; Gerald Lubenow and Michael Rogers, “Jobs Talks about His Rise
; d# M$ F% k7 }3 ^- A K; T; Cand Fall,” Newsweek, Sept. 30, 1985; Bro Uttal, “The Adventures of Steve Jobs,” Fortune,% K- ]' p, I$ V/ F1 r8 Y% j T
Oct. 14, 1985; Susan Kerr, “Jobs Resigns,” Computer Systems News, Sept. 23, 1985;% ^0 w/ M9 K/ K8 K2 n# N) n+ u* H/ J
“Shaken to the Very Core,” Time, Sept. 30, 1985; John Eckhouse, “Apple Board Fuming at
3 d, @: k+ A% `% u8 i, ?! ]$ S( sSteve Jobs,” San Francisco Chronicle, Sept. 17, 1985; Hertzfeld, 132–133; Sculley, 313–
, e u5 L1 g8 W* }' e1 n4 o317; Young, 415–416; Young and Simon, 127; Rose, 307–319; Stross, 73; Deutschman, 36;
+ Z! u/ F' U0 Z7 p1 s3 b9 qComplaint for Breaches of Fiduciary Obligations, Apple Computer v. Steven P. Jobs and% S; h0 d, E6 G' _
Richard A. Page, Superior Court of California, Santa Clara County, Sept. 23, 1985; Patricia
8 m- x& Y8 F4 u: [Bellew Gray, “Jobs Asserts Apple Undermined Efforts to Settle Dispute,” Wall Street
9 P6 k5 z, O# z- KJournal, Sept. 25, 1985.1 q0 q) P$ @% P/ k- k
To Be on Your Own: Interviews with Arthur Rock, Susan Kare, Steve Jobs, Al Eisenstat.
8 z! E" U# M2 _6 f" R: b' |- h“Logo for Jobs’ New Firm,” San Francisco Chronicle, June 19, 1986; Phil Patton, “Steve, l; j3 r4 P* m) {' ~1 H. c R5 g
Jobs: Out for Revenge,” New York Times, Aug. 6, 1989; Paul Rand, NeXT Logo) M! p+ _0 a" V9 N
presentation, 1985; Doug Evans and Allan Pottasch, video interview with Steve Jobs on2 U3 L' H1 g& Q# l' a* R/ J7 U
Paul Rand, 1993; Steve Jobs to Al Eisenstat, Nov. 4, 1985; Eisenstat to Jobs, Nov. 8, 1985;
9 h) m) M, y5 o k5 U# DAgreement between Apple Computer Inc. and Steven P. Jobs, and Request for Dismissal of
2 i$ b/ u$ F/ O# c: G2 X7 ZLawsuit without Prejudice, filed in the Superior Court of California, Santa Clara County,
' b& o1 h! x0 u+ rJan. 17, 1986; Deutschman, 47, 43; Stross, 76, 118–120, 245; Kunkel, 58–63; “Can He Do
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+ m, C, g* I7 q) h. zIt Again?” Business Week, Oct. 24, 1988; Joe Nocera, “The Second Coming of Steve Jobs,”
6 w& U$ P& I* IEsquire, Dec. 1986, reprinted in Good Guys and Bad Guys (Portfolio, 2008), 49; Brenton8 w/ a# Q) B3 u* n
Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989.
: `! J3 T* z0 m1 F2 y$ nThe Computer: Interviews with Mitch Kapor, Michael Hawley, Steve Jobs. Peter- t }; U0 ^ p3 ?
Denning and Karen Frenkle, “A Conversation with Steve Jobs,” Communications of the2 d' y' [/ g1 q% \- r, o' o6 ^& q
Association for Computer Machinery, Apr. 1, 1989; John Eckhouse, “Steve Jobs Shows Off" a; N) W- ]) i5 ]( w; T
Ultra-Robotic Assembly Line,” San Francisco Chronicle, June 13, 1989; Stross, 122–125;/ i7 {2 ]8 }: H5 E+ @* J1 V
Deutschman, 60–63; Young, 425; Katie Hafner, “Can He Do It Again?” Business Week,. z( g0 ~% M( f+ J- p
Oct. 24, 1988; The Entrepreneurs, PBS, Nov. 5, 1986, directed by John Nathan.
# t* f0 w+ G" d$ ^1 g$ NPerot to the Rescue: Stross, 102–112; “Perot and Jobs,” Newsweek, Feb. 9, 1987;& Q6 k( Q" ]$ I
Andrew Pollack, “Can Steve Jobs Do It Again?” New York Times, Nov. 8, 1987; Katie
4 T( A+ R6 q9 ~ iHafner, “Can He Do It Again?” Business Week, Oct. 24, 1988; Pat Steger, “A Gem of an2 r( F) F% S$ V
Evening with King Juan Carlos,” San Francisco Chronicle, Oct. 5, 1987; David Remnick,
( g9 K Q& E# s3 }8 |“How a Texas Playboy Became a Billionaire,” Washington Post, May 20, 1987.
}# p) J0 `+ k, I m/ i3 bGates and NeXT: Interviews with Bill Gates, Adele Goldberg, Steve Jobs. Brit Hume,
& q$ g: Q1 U* O3 B! u) x“Steve Jobs Pulls Ahead,” Washington Post, Oct. 31, 1988; Brent Schlender, “How Steve
( b1 s- h0 G) j2 fJobs Linked Up with IBM,” Fortune, Oct. 9, 1989; Stross, 14; Linzmayer, 209; “William: \3 t2 z! Y' [( f
Gates Talks,” Washington Post, Dec. 30, 1990; Katie Hafner, “Can He Do It Again?”
/ A; L P0 J1 F% [2 qBusiness Week, Oct. 24, 1988; John Thompson, “Gates, Jobs Swap Barbs,” Computer
, f0 L- E* Y& c, D/ VSystem News, Nov. 27, 1989.
# {- I6 R4 U$ U' M1 t6 g4 HIBM: Brent Schlender, “How Steve Jobs Linked Up with IBM,” Fortune, Oct. 9, 1989;- f% }1 _8 c4 P
Phil Patton, “Out for Revenge,” New York Times, Aug. 6, 1989; Stross, 140–142;1 T* }) A* |* H; ?7 c. W* s3 g
Deutschman, 133.$ Y- T2 _3 R8 q7 ~$ C( N" l
The Launch, October 1988: Stross, 166–186; Wes Smith, “Jobs Has Returned,” Chicago% h( |# h& y6 c, h
Tribune, Nov. 13, 1988; Andrew Pollack, “NeXT Produces a Gala,” New York Times, Oct.
K4 i* H; [9 h) K; ]+ H4 F+ `10, 1988; Brenton Schlender, “Next Project,” Wall Street Journal, Oct. 13, 1988; Katie; R7 V9 O8 T0 S9 F& F+ o
Hafner, “Can He Do It Again?” Business Week, Oct. 24, 1988; Deutschman, 128; “Steve& q) Q2 e; o& Z% W( ]! W
Jobs Comes Back,” Newsweek, Oct. 24, 1988; “The NeXT Generation,” San Jose Mercury
' _5 Y6 F; k5 \3 }News, Oct. 10, 1988.; t. r5 I4 i6 }
/ G a O& n1 F8 f& ?3 T: v. ^8 yCHAPTER 19: PIXAR+ H! S' \+ r. R' [# ^5 e% \' S
Lucasfilm’s Computer Division: Interviews with Ed Catmull, Alvy Ray Smith, Steve3 E; b! L$ J9 V2 M4 t* }4 w. [
Jobs, Pam Kerwin, Michael Eisner. Price, 71–74, 89–101; Paik, 53–57, 226; Young and3 H( e: o9 R/ }+ ^0 O
Simon, 169; Deutschman, 115.
. T. u9 U1 ?- z1 w, z2 y4 [& @Animation: Interviews with John Lasseter, Steve Jobs. Paik, 28–44; Price, 45–56.0 `$ ~4 i5 }3 _3 B! r
Tin Toy: Interviews with Pam Kerwin, Alvy Ray Smith, John Lasseter, Ed Catmull, Steve' D' @# P0 g% \+ c7 z8 P4 z4 ^
Jobs, Jeffrey Katzenberg, Michael Eisner, Andy Grove. Steve Jobs email to Albert Yu, Sept./ g+ G8 _ j- Y. w) j: N
23, 1995; Albert Yu to Steve Jobs, Sept. 25, 1995; Steve Jobs to Andy Grove, Sept. 25,
1 _$ V; c6 g9 O; S1995; Andy Grove to Steve Jobs, Sept. 26, 1995; Steve Jobs to Andy Grove, Oct. 1, 1995;
. M5 ?/ x2 K; J7 [; P+ t. X4 OPrice, 104–114; Young and Simon, 166.
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CHAPTER 20: A REGULAR GUY " n m. W+ l; }# m0 G
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Joan Baez: Interviews with Joan Baez, Steve Jobs, Joanna Hoffman, Debi Coleman,1 t: u; L( k4 S
Andy Hertzfeld. Joan Baez, And a Voice to Sing With (Summit, 1989), 144, 380.3 u0 O& N# g- ]/ N% Y% \0 T
Finding Joanne and Mona: Interviews with Steve Jobs, Mona Simpson.6 [+ p3 s7 U' z
The Lost Father: Interviews with Steve Jobs, Laurene Powell, Mona Simpson, Ken
; O1 n& x+ d4 {' dAuletta, Nick Pileggi.. i' C) Z5 V, G: h
Lisa: Interviews with Chrisann Brennan, Avie Tevanian, Joanna Hoffman, Andy
: N1 }3 y! O2 O vHertzfeld. Lisa Brennan-Jobs, “Confessions of a Lapsed Vegetarian,” Southwest Review,, A( ?- f" r1 V% ?) K, Y
2008; Young, 224; Deutschman, 76.% p& e! Z) y# |) G+ ?( C
The Romantic: Interviews with Jennifer Egan, Tina Redse, Steve Jobs, Andy Hertzfeld,
4 j/ H9 D# z" E) X: I' BJoanna Hoffman. Deutschman, 73, 138. Mona Simpson’s A Regular Guy is a novel loosely4 L$ s+ F) [6 c. j, t6 l
based on the relationship between Jobs, Lisa and Chrisann Brennan, and Tina Redse, who
+ R: q' a" ]2 n7 `, C; t# qis the basis for the character named Olivia.
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7 R, u, z7 A" U2 S3 ECHAPTER 21: FAMILY MAN
6 R' M; L |5 H- r" d4 T& C4 QLaurene Powell: Interviews with Laurene Powell, Steve Jobs, Kathryn Smith, Avie& e+ R! k% h2 N8 W; ?
Tevanian, Andy Hertzfeld, Marjorie Powell Barden.- B$ v9 g' c: A' S0 P3 n
The Wedding, March 18, 1991: Interviews with Steve Jobs, Laurene Powell, Andy3 _* m$ h/ n5 R- [. v& \6 J
Hertzfeld, Joanna Hoffman, Avie Tevanian, Mona Simpson. Simpson, A Regular Guy, 357.9 s: n+ R4 b2 o4 N% n3 s
A Family Home: Interviews with Steve Jobs, Laurene Powell, Andy Hertzfeld. David
6 w: D8 Y7 B5 l; R+ YWeinstein, “Taking Whimsy Seriously,” San Francisco Chronicle, Sept. 13, 2003; Gary
, P1 Z1 _3 E& \# B0 E' GWolfe, “Steve Jobs,” Wired, Feb. 1996; “Former Apple Designer Charged with Harassing& i+ w1 r0 r: d* b M
Steve Jobs,” AP, June 8, 1993.
7 q. ^; Y) t( W& d/ t: M/ [: BLisa Moves In: Interviews with Steve Jobs, Laurene Powell, Mona Simpson, Andy
8 x @+ @) j# ]! xHertzfeld. Lisa Brennan-Jobs, “Driving Jane,” Harvard Advocate, Spring 1999; Simpson,2 V i7 k- F& L% H t$ X! x
A Regular Guy, 251; email from Chrisann Brennan, Jan. 19, 2011; Bill Workman, “Palo6 C. w! I( S4 p F; T# Z; x
Alto High School’s Student Scoop,” San Francisco Chronicle, Mar. 16, 1996; Lisa
+ C# b' T# j7 h- o1 W3 o: eBrennan-Jobs, “Waterloo,” Massachusetts Review, Spring 2006; Deutschman, 258;1 @5 h R. {: ]% b. j% r) d3 K& E
Chrisann Brennan website, chrysanthemum.com; Steve Lohr, “Creating Jobs,” New York
- z/ \9 G+ ^ ^4 D3 b5 Y0 g* g rTimes, Jan. 12, 1997.
, Y f4 s6 m% |( n7 D, yChildren: Interviews with Steve Jobs, Laurene Powell.
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CHAPTER 22: TOY STORY
4 q& Y/ I/ ~; E% A8 I. d* ~Jeffrey Katzenberg: Interviews with John Lasseter, Ed Catmull, Jeffrey Katzenberg, Alvy1 G! ^2 w. M7 J+ {$ [* z
Ray Smith, Steve Jobs. Price, 84–85, 119–124; Paik, 71, 90; Robert Murphy, “John Cooley) K, C5 z8 p- Y) _2 ^
Looks at Pixar’s Creative Process,” Silicon Prairie News, Oct. 6, 2010.9 }% i9 h# O7 F8 I# G K' n' S
Cut! Interviews with Steve Jobs, Jeffrey Katzenberg, Ed Catmull, Larry Ellison. Paik,( X/ O- j7 z) k$ Q# ]% y4 {/ q
90; Deutschman, 194–198; “Toy Story: The Inside Buzz,” Entertainment Weekly, Dec. 8,7 [# V6 a7 L4 _9 L. a4 \4 K
1995.
5 a1 p+ Z0 R2 ?# k: C7 ?4 nTo Infinity! Interviews with Steve Jobs, Michael Eisner. Janet Maslin, “There’s a New
% u8 Y& a3 f3 J& L* V6 @8 uToy in the House. Uh-Oh,” New York Times, Nov. 22, 1995; “A Conversation with Steve0 `4 D1 d8 e# }" s
Jobs and John Lasseter,” Charlie Rose, PBS, Oct. 30, 1996; John Markoff, “Apple
/ s( J+ B2 @; c; `- GComputer Co-Founder Strikes Gold,” New York Times, Nov. 30, 1995. * ~$ O r) S# w+ X, t# s
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3 F+ ]* f' k+ Q }: |5 e" }CHAPTER 23: THE SECOND COMING
. `7 N* ]# e% G, D$ S, t# DThings Fall Apart: Interview with Jean-Louis Gassée. Bart Ziegler, “Industry Has Next( b, F. {5 N7 s. D0 `/ F* V- ?
to No Patience with Jobs’ NeXT,” AP, Aug. 19, 1990; Stross, 226–228; Gary Wolf, “The. I2 l% N5 L: f4 `6 n/ S2 C
Next Insanely Great Thing,” Wired, Feb. 1996; Anthony Perkins, “Jobs’ Story,” Red
L/ G3 p; q6 S- e1 u3 bHerring, Jan. 1, 1996.4 V& Y$ h+ W# a) Q
Apple Falling: Interviews with Steve Jobs, John Sculley, Larry Ellison. Sculley, 248,3 G7 |1 U' t1 \5 S9 R! g
273; Deutschman, 236; Steve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997;0 C; i o+ N0 b
Amelio, 190 and preface to the hardback edition; Young and Simon, 213–214; Linzmayer,! b, |! G& u$ `) N4 o" r( A- B
273–279; Guy Kawasaki, “Steve Jobs to Return as Apple CEO,” Macworld, Nov. 1, 1994.6 p& Q; ?8 A B# H0 X! o
Slouching toward Cupertino: Interviews with Jon Rubinstein, Steve Jobs, Larry Ellison,* q6 i D* ^1 d L1 H
Avie Tevanian, Fred Anderson, Larry Tesler, Bill Gates, John Lasseter. John Markoff,/ [9 k1 W0 V) f, ]* T
“Why Apple Sees Next as a Match Made in Heaven,” New York Times, Dec. 23, 1996;
2 n/ t0 x- K9 e( KSteve Lohr, “Creating Jobs,” New York Times, Jan. 12, 1997; Rajiv Chandrasekaran, “Steve
4 q- l$ t8 H1 `+ BJobs Returning to Apple,” Washington Post, Dec. 21, 1996; Louise Kehoe, “Apple’s
. T" R W; C1 C' s& A3 k; ~Prodigal Son Returns,” Financial Times, Dec. 23, 1996; Amelio, 189–201, 238; Carlton,
5 n' |( o# F3 g7 ~' _. N; [409; Linzmayer, 277; Deutschman, 240.+ W$ D( {8 i! k, |5 f
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CHAPTER 24: THE RESTORATION( }/ G; s, ^: o1 G6 F6 M5 c9 \ O( ~6 e
Hovering Backstage: Interviews with Steve Jobs, Avie Tevanian, Jon Rubinstein, Ed
/ P, c+ T. a+ u+ j' pWoolard, Larry Ellison, Fred Anderson, email from Gina Smith. Sheff; Brent Schlender,! F- Y5 R; r8 ]5 J% a! f! D' w
“Something’s Rotten in Cupertino,” Fortune, Mar. 3, 1997; Dan Gillmore, “Apple’s
4 S! f: i1 q# i5 PProspects Better Than Its CEO’s Speech,” San Jose Mercury News, Jan. 13, 1997; Carlton,2 g# \% D$ D, Y3 ^. _3 j
414–416, 425; Malone, 531; Deutschman, 241–245; Amelio, 219, 238–247, 261;( |5 s2 F; P8 s5 \1 `; q j% r- h
Linzmayer, 201; Kaitlin Quistgaard, “Apple Spins Off Newton,” Wired.com, May 22, 1997;* B8 |& ?8 K: }
Louise Kehoe, “Doubts Grow about Leadership at Apple,” Financial Times, Feb. 25, 1997;* j, \6 [2 A# G* R' P
Dan Gillmore, “Ellison Mulls Apple Bid,” San Jose Mercury News, Mar. 27, 1997;
4 w: ~) o: _0 e4 L0 }9 N( iLawrence Fischer, “Oracle Seeks Public Views on Possible Bid for Apple,” New York
6 Y0 k, a# {; j4 z0 o3 iTimes, Mar. 28, 1997; Mike Barnicle, “Roadkill on the Info Highway,” Boston Globe, Aug.
2 O& I3 W0 o4 ~+ z7 W" S' E5, 1997.; T2 O, A( }, \0 X
Exit, Pursued by a Bear: Interviews with Ed Woolard, Steve Jobs, Mike Markkula, Steve1 D1 C( R1 X$ G" r& v
Wozniak, Fred Anderson, Larry Ellison, Bill Campbell. Privately printed family memoir by- S R$ l; A2 E' |8 H; o
Ed Woolard (courtesy of Woolard); Amelio, 247, 261, 267; Gary Wolf, “The World2 n) i, R7 M- ?
According to Woz,” Wired, Sept. 1998; Peter Burrows and Ronald Grover, “Steve Jobs’
/ o3 X4 C' L: I+ ZMagic Kingdom,” Business Week, Feb. 6, 2006; Peter Elkind, “The Trouble with Steve6 J; c" s8 M. q2 s3 O2 _: S- Q
Jobs,” Fortune, Mar. 5, 2008; Arthur Levitt, Take on the Street (Pantheon, 2002), 204–206.
! K( W; W( C; y3 nMacworld Boston, August 1997: Steve Jobs, Macworld Boston speech, Aug. 6, 1997.
) V8 ~' @+ k$ U* \7 IThe Microsoft Pact: Interviews with Joel Klein, Bill Gates, Steve Jobs. Cathy Booth,
3 k* L9 t# s4 {3 n" Q* W( v“Steve’s Job,” Time, Aug. 18, 1997; Steven Levy, “A Big Brother?” Newsweek, Aug. 18,' Q# l- \1 z0 M) E
1997. Jobs’s cell phone call with Gates was reported by Time photographer Diana Walker,- l8 M) x5 P* [% Y4 j
who shot the picture of him crouching onstage that appeared on the Time cover and in the
8 W5 v: ]0 n1 X, d: U C" |photo section of this book., p7 s/ e! a2 i# z* _
$ R2 O2 n; {7 L/ j7 S; rCHAPTER 25: THINK DIFFERENT
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Here’s to the Crazy Ones: Interviews with Steve Jobs, Lee Clow, James Vincent, Norman
" K% x- m8 U* U5 F$ OPearlstine. Cathy Booth, “Steve’s Job,” Time, Aug. 18, 1997; John Heilemann, “Steve Jobs9 {8 h/ {' m$ A; x. |% E1 c
in a Box,” New York, June 17, 2007.& _" m1 j* n+ }4 b" F
iCEO: Interviews with Steve Jobs, Fred Anderson. Video of Sept. 1997 staff meeting1 g3 p/ Q+ b1 ]5 K& j8 q
(courtesy of Lee Clow); “Jobs Hints That He May Want to Stay at Apple,” New York Times,7 K/ n# ?5 E- U
Oct. 10, 1997; Jon Swartz, “No CEO in Sight for Apple,” San Francisco Chronicle, Dec." g/ \0 k* Y3 e3 P+ ?- W, A
12, 1997; Carlton, 437.; u/ g" T/ s; [! h w
Killing the Clones: Interviews with Bill Gates, Steve Jobs, Ed Woolard. Steve Wozniak,) U% C: x# q" X. R, E; j1 ]
“How We Failed Apple,” Newsweek, Feb. 19, 1996; Linzmayer, 245–247, 255; Bill Gates,
/ O; t' K- q& K( |( a! |0 y“Licensing of Mac Technology,” a memo to John Sculley, June 25, 1985; Tom Abate, “How
; K0 ?5 l$ @, DJobs Killed Mac Clone Makers,” San Francisco Chronicle, Sept. 6, 1997.
( ?* m: Q H* s2 jProduct Line Review: Interviews with Phil Schiller, Ed Woolard, Steve Jobs.! }. z) O; X6 b; E; M J( t: A# S
Deutschman, 248; Steve Jobs, speech at iMac launch event, May 6, 1998; video of Sept.( @+ i4 W6 \+ V7 ^1 m1 _+ Q9 Q
1997 staff meeting.
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- \0 X1 R* m! C# \9 ?CHAPTER 26: DESIGN PRINCIPLES
# S" _+ e0 T. Q( gJony Ive: Interviews with Jony Ive, Steve Jobs, Phil Schiller. John Arlidge, “Father of
, K# `: o4 |: P) oInvention,” Observer (London), Dec. 21, 2003; Peter Burrows, “Who Is Jonathan Ive?”
% H' M) [9 h% B ABusiness Week, Sept. 25, 2006; “Apple’s One-Dollar-a-Year Man,” Fortune, Jan. 24, 2000;
" }* h4 M. N9 `Rob Walker, “The Guts of a New Machine,” New York Times, Nov. 30, 2003; Leander
) Y% Z' r9 i$ \8 q r0 {6 P7 GKahney, “Design According to Ive,” Wired.com, June 25, 2003.
8 g$ M6 ^$ F$ f) L. TInside the Studio: Interview with Jony Ive. U.S. Patent and Trademark Office, online; Z) Z3 x1 O% A
database, patft.uspto.gov; Leander Kahney, “Jobs Awarded Patent for iPhone Packaging,”; n; l, {# X7 d6 k1 V" y
Cult of Mac, July 22, 2009; Harry McCracken, “Patents of Steve Jobs,” Technologizer.com,( v+ Q$ Z: d( i( r+ H! F9 p
May 28, 2009.
" |: b/ n$ b, H/ D% _& e5 W: t$ u: m+ V5 s. P) A; E7 Q2 y; o
CHAPTER 27: THE iMAC
! R' ]' ^5 j; D: H2 d/ i. ]; SBack to the Future: Interviews with Phil Schiller, Avie Tevanian, Jon Rubinstein, Steve" E8 o4 r7 V# H1 H: Y+ I0 ^
Jobs, Fred Anderson, Mike Markkula, Jony Ive, Lee Clow. Thomas Hormby, “Birth of the
# a0 B) V. M6 ]/ T7 U. M: miMac,” Mac Observer, May 25, 2007; Peter Burrows, “Who Is Jonathan Ive?” Business
8 F3 X3 O/ R: d0 r- r2 H% _4 J- FWeek, Sept. 25, 2006; Lev Grossman, “How Apple Does It,” Time, Oct. 16, 2005; Leander
+ G. U, e2 H' \9 G9 m" E: u" [9 tKahney, “The Man Who Named the iMac and Wrote Think Different,” Cult of Mac, Nov. 3,& F0 d9 ] i+ g# W. W$ w2 y1 u, x8 e
2009; Levy, The Perfect Thing, 198; gawker.com/comment/21123257/; “Steve’s Two Jobs,”0 x" w; G. f! y7 Z$ Q
Time, Oct. 18, 1999.& ]$ z8 r' j) u
The Launch, May 6, 1998: Interviews with Jony Ive, Steve Jobs, Phil Schiller, Jon
6 _ C, s' }. W9 N" T' p- w) JRubinstein. Steven Levy, “Hello Again,” Newsweek, May 18, 1998; Jon Swartz,$ m+ R, U4 H) e5 B E
“Resurgence of an American Icon,” Forbes, Apr. 14, 2000; Levy, The Perfect Thing, 95.
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' G7 d+ y6 H: s3 C- X3 MCHAPTER 28: CEO
) R) n* H( g3 D/ U- ETim Cook: Interviews with Tim Cook, Steve Jobs, Jon Rubinstein. Peter Burrows, “Yes,0 Z$ d2 l2 o6 R& B$ _+ c. t
Steve, You Fixed It. Congratulations. Now What?” Business Week, July 31, 2000; Tim& |; H6 e( Q) y" E
Cook, Auburn commencement address, May 14, 2010; Adam Lashinsky, “The Genius 2 |! k6 v. y% h0 N2 B
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5 K ]; L7 m \% n+ A! m( E0 ^# ybehind Steve,” Fortune, Nov. 10, 2008; Nick Wingfield, “Apple’s No. 2 Has Low Profile,”
A( \5 X* r3 T; i3 k; e3 `9 ~9 J% gWall Street Journal, Oct. 16, 2006.
% Z2 [# i2 M; qMock Turtlenecks and Teamwork: Interviews with Steve Jobs, James Vincent, Jony Ive,
/ H5 r, S& b3 B' F( D% U5 SLee Clow, Avie Tevanian, Jon Rubinstein. Lev Grossman, “How Apple Does It,” Time, Oct.6 z# |( I% \$ [! Q. f3 \' S, s
16, 2005; Leander Kahney, “How Apple Got Everything Right by Doing Everything
@& d, j8 { _9 r" [% fWrong,” Wired, Mar. 18, 2008.7 V8 y7 p% r1 C2 c; x! x
From iCEO to CEO: Interviews with Ed Woolard, Larry Ellison, Steve Jobs. Apple& |* w3 h& C8 h4 Q6 X1 A
proxy statement, Mar. 12, 2001.+ Q5 _5 y: P! c! C2 m8 `/ B, E
- j% o: r0 ]% U. K* aCHAPTER 29: APPLE STORES
: o/ k$ \, k$ @1 b* t9 Z- @; IThe Customer Experience: Interviews with Steve Jobs, Ron Johnson. Jerry Useem,' E9 F5 U+ G* T7 J2 A
“America’s Best Retailer,” Fortune, Mar. 19, 2007; Gary Allen, “Apple Stores,”( a( k: [ \2 b0 D
ifoAppleStore.com.
d& K$ k* p$ X+ E/ r F- pThe Prototype: Interviews with Art Levinson, Ed Woolard, Millard “Mickey” Drexler,: E4 A4 J8 g5 x+ _: _7 F! |
Larry Ellison, Ron Johnson, Steve Jobs, Art Levinson. Cliff Edwards, “Sorry, Steve . . . ,”' O: J7 ~2 \" F5 P S4 S$ p$ [9 M
Business Week, May 21, 2001.: i) |& z& A& l( f
Wood, Stone, Steel, Glass: Interviews with Ron Johnson, Steve Jobs. U.S. Patent Office,! @3 P0 Z* n7 i3 b2 ~) ^6 y7 o2 @4 }
D478999, Aug. 26, 2003, US2004/0006939, Jan. 15, 2004; Gary Allen, “About Me,”
% {% B9 Z: @; A4 Y6 h. @ifoapplestore.com.
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* [8 B- v; @' D1 rCHAPTER 30: THE DIGITAL HUB8 ^1 \* a! b6 t/ Q3 T K9 v
Connecting the Dots: Interviews with Lee Clow, Jony Ive, Steve Jobs. Sheff; Steve Jobs,
3 z \- k7 Y1 V2 cMacworld keynote address, Jan. 9, 2001.
+ `3 o7 |8 y% a, S" KFireWire: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein. Steve Jobs,
7 `2 M* u$ \1 V2 H" oMacworld keynote address, Jan. 9, 2001; Joshua Quittner, “Apple’s New Core,” Time, Jan.
/ X: k, f* o9 T/ n5 c7 |- h14, 2002; Mike Evangelist, “Steve Jobs, the Genuine Article,” Writer’s Block Live, Oct. 7,8 q O6 Q. a. x& Q
2005; Farhad Manjoo, “Invincible Apple,” Fast Company, July 1, 2010; email from Phil
( v4 {- A5 R8 p& E+ c. i: B7 u4 I/ YSchiller.
3 E! ?5 l. O9 c1 @' Y2 ]iTunes: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Brent+ R% Y( u* c3 u3 a! b
Schlender, “How Big Can Apple Get,” Fortune, Feb. 21, 2005; Bill Kincaid, “The True
6 Z L- n6 W9 c. [; x" vStory of SoundJam,” http://panic.com/extras/audionstory/popup-sjstory.html; Levy, The8 B& `9 {1 a9 m c! U
Perfect Thing, 49–60; Knopper, 167; Lev Grossman, “How Apple Does It,” Time, Oct. 17,1 d* F9 c1 H0 m) V0 m
2005; Markoff, xix.
' |9 ]) @) \% M0 pThe iPod: Interviews with Steve Jobs, Phil Schiller, Jon Rubinstein, Tony Fadell. Steve
1 w8 s2 w/ p2 _. D! ]Jobs, iPod announcement, Oct. 23, 2001; Toshiba press releases, PR Newswire, May 10,
' b* q: L8 N+ W, ^7 r$ u7 x- s2000, and June 4, 2001; Tekla Perry, “From Podfather to Palm’s Pilot,” IEEE Spectrum,, M D+ a v( K1 r
Sept. 2008; Leander Kahney, “Inside Look at Birth of the iPod,” Wired, July 21, 2004; Tom; F# F6 J+ [4 K2 j( }( W8 ^
Hormby and Dan Knight, “History of the iPod,” Low End Mac, Oct. 14, 2005.4 S! h! }5 S5 N2 y( e# K+ j0 R9 Y
That’s It! Interviews with Tony Fadell, Phil Schiller, Jon Rubinstein, Jony Ive, Steve
~7 a% l8 A7 l; ]$ k8 tJobs. Levy, The Perfect Thing, 17, 59–60; Knopper, 169; Leander Kahney, “Straight Dope% C% h$ ^' Q3 [4 C2 }
on the IPod’s Birth,” Wired, Oct. 17, 2006. : a/ k* G7 e9 S1 X7 ?, E4 v
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